Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195.

Publication frequency – issued 4 times a year.
Issued from 2005.

2 June 07, 2022

1. Irina Chelysheva, Galina Mikhaleva
Media School “Media Education and Media Literacy for All” as a System Model of Continuous Mass Media Education

Media Education (Mediaobrazovanie). 2022. 18(2): 147-156.
DOI: 10.13187/me.2022.2.147CrossRef

The article presents an overview of modern educational platforms for media literacy in the context of mass media education prospects. The authors define the main directions of mass media education which are reflected in scientific conferences, round tables, competitions on media education issues, festivals, forums, etc. Purposeful work carried out within the framework of open media schools can be considered as one of the promising systemic vectors of continuous mass media education in modern conditions. The article describes five-year experience of the all-Russian open media school “Media Education and Media Literacy for All” which successfully operates in Taganrog Institute named after A.P. Chekhov (branch) of Rostov State University of Economics and the scientific and educational centre “Media Education and Media Competence”. The model of the open media school includes learning and discussion platforms, creative workshops in the following areas: media club associations, filming and filmmaking, animation in media education, children’s and youth journalism and the blogosphere, festival movements, integration of film pedagogy and media education in schools and universities; master classes by media experts; practical media education.

Number of views: 153      Download in PDF

2. Sanobar Djumanova
Media Consumption and Media Literacy Level of Uzbek Youth

Media Education (Mediaobrazovanie). 2022. 18(2): 157-168.
DOI: 10.13187/me.2022.2.157CrossRef

The article analyzes the media consumption and media literacy of Uzbek youth based on the results of an empirical survey conducted using a questionnaire. The sources of information of young people were checked, their connection with the media, the ability to work with information and extract facts in the form of text, video, photos, critical thinking skills. According to a survey of 7,827 respondents, the results of previous surveys in this area differ. This indicates that the forms and methods of media consumption of the audience are changing. The opportunities for Uzbek youth to access the digital world are expanding, and they are actively using the media, especially the Internet. The level of media literacy for checking information is medium, with a low level of information creation. Young people do not have a deep understanding of the manipulative, commercial impact of information. While there has been progress in the consumption of digital media products, there has been a hierarchical regression in traditional media. The youth of Uzbekistan widely uses the media, has an idea of the need to regulate media consumption, the formation of media literacy. There is still no complete and complete understanding of the components of media literacy. The results of the study can be used in the development of the information policy of Uzbekistan, the introduction of media education, the integration of media education tools with other disciplines, and the creation of an information portrait of the youth audience.

Number of views: 129      Download in PDF

3. Alexander Fedorov, Anastasia Levitskaya
Theoretical Concepts of Film Studies in the Cinema Art Journal in the First Decade (1931–1941) of Its Existence

Media Education (Mediaobrazovanie). 2022. 18(2): 169-220.
DOI: 10.13187/me.2022.2.169CrossRef

Based on the analysis of film studies concepts (in the context of the socio-cultural and political situation, etc.) of the first decade of the existence of the journal Cinema Art (1931–1941), the authors came to the conclusion that theoretical works on cinematographic topics during this period can be divided into the following types: - ideologized articles by Association of Revolutionary Cinematographers activists (1931–1932), emphasizing the dominance of "truly revolutionary proletarian cinema" and an uncompromising struggle with the views of any opponents; - ideologically reoriented articles (1932–1934), written as a positive reaction to the Resolution of the Central Committee of the All-Union Communist Party (of Bolsheviks) “On the restructuring of literary and artistic organizations” (1932), many provisions of which (in particular, a clear indication that that the framework of the proletarian literary and artistic organizations) have become a direct threat to the existence of the Association of Revolutionary Cinematographers; in articles of this kind, activists of the Association of Revolutionary Cinematographers — until the liquidation of this organization in early 1935 – tried to prove their necessity and loyalty to the “general line of the Communist party”; - Articles containing sharp criticism of "groupism" (including among the Association of Revolutionary Cinematographers), "enemies of the people", etc. (1935–1938); - theoretical articles attacking various types of formalistic phenomena (primarily in the field of montage) in cinema and culture (1931–1941); - theoretical articles opposing empiricism, "documentaryism", naturalism and physiology, vulgar materialism, aestheticism, "emotionalism" on the basis of Marxist-Leninist ideological and class approaches (1931–1941); - theoretical articles defending the principles of socialist realism in cinema (1933–1941); - theoretical articles criticizing bourgeois film theories and Western influence on Soviet cinema (1931–1941); - theoretical articles aimed primarily at professional problems of mastering sound in cinema (in particular, the dramaturgy of sound, music), editing, image, film image, film language (for example, the cinematic possibilities of the “zeit-loop” effect), cinema style, genre, entertainment, construction script (plot, composition, conflict, typology of characters, typology of comic devices, etc.), acting, etc. (1931–1941); - theoretical articles balancing between ideology and professional approaches to the creation of cinematic works of art (1931–1941).

Number of views: 134      Download in PDF

4. Tatiana Galaktionova, Olga Kazakova
Multiliterate Person: the View of Students and Teachers

Media Education (Mediaobrazovanie). 2022. 18(2): 221-231.
DOI: 10.13187/me.2022.2.221CrossRef

The article presents the phenomenon of multiliteracy and its components as a component of modern pedagogical activity. At the theoretical stage of the study, a list of norms, skills and abilities characteristic of a multiliterate person was identified in the studied works. With the help of the survey, the participants of the educational process – teachers and high school students – have received ideas about the role these components of multiliteracy play in the educational process. Based on the data obtained, the authors draw a conclusion about the skills that students need and the role of multiliteracy in school education. Differences in the attitude of students and teachers to the skills and abilities that determine the readiness of an individual to develop and apply multiliteracy in the conditions of modern communication have become apparent. The priority of the students was the ability to "promote" tests, to resist information manipulation, and the priority of teachers is the ethics of communication on the Internet, the ability to navigate media resources. At the same time, the entire range of skills offered was in demand, which indicates a meaningful attitude of respondents to the development of multiliteracy. The prospect of developing multiliteracy requires the actualization of these skills in the minds of students and teachers and their inclusion in the practice of modern schools. Multiliteracy is a category of literacy that contains aspects necessary for understanding and creating texts of different modalities. By involving both teachers and students, we were able to analyze the positions of the participants in the educational process concerning the phenomenon of multiliteracy. Based on the totality of the survey results, we believe that multiliteracy skills are present in the educational process, but they are not formalized and do not have evaluation criteria. All this creates the prerequisites for the further development of multiliteracy in practice.

Number of views: 122      Download in PDF

5. Mohammed A. Ibrahim, Bukar Jamri
From the Fourth Estate of the Realm to the ‘Third Party’ in the Relationship: Public Education Role of the Media in Setting Agenda for Cordial Civilian-Military and Principal-Agency Relations

Media Education (Mediaobrazovanie). 2022. 18(2): 232-252.
DOI: 10.13187/me.2022.2.232CrossRef

Although the media has played a critical role in Nigeria’s struggle for democratisation, it is not clear what role it plays in the nation’s quest for the institutionalisation of civilian control of the military for sustained democratic governance. This paper presents the findings of a qualitative study that examined the role media agenda-setting could play in influencing effective civil control of the military and positive civilian-military relations in Nigeria. Using the snowball sampling technique, 12 key informants were recruited for interviews and the findings suggest that there is a continued existence of tense relationships between civilians and the military and that the use of agenda-setting media narratives can educate the public and policymakers and influence public opinion toward the institutionalisation of civilian control of the military and enhanced civilian-military relations. The paper concludes that Nigeria’s quest for the institutionalisation of civilian control of the military is steadily sustainable. Recommendations were offered and implications discussed.

Number of views: 124      Download in PDF

6. Ella Kulikova, Zaira Tedeeva
“Russian Language Extension” in Media Discourse and Principles of Linguoecology

Media Education (Mediaobrazovanie). 2022. 18(2): 253-258.
DOI: 10.13187/me.2022.2.253CrossRef

Solzhenitsyn's formulation used in the title of the archaic lexis dictionary (Dictionary of the Russian Language Extension) contained the idea: “Archaisms very often do not deserve "premature death" and should be used in order to protect the Russian language from the harmful average standard”. Solzhenitsyn's idea is believed not to be developed and followed. Meanwhile, the analysis of modern media shows that the best texts invariably include units not from central common lexis. Nowadays archaization and dearchaization of lexis are natural and active language processes. A characteristic feature of the Russian language development at the turn of the XX-XXI centuries is fairly considered to be the archaization of lexis that is objectively "chronologically stable". The article is devoted to the analysis of functions of archaic lexis in the media discourse from the point of view of modern linguistic ecology ideas. Archaisms are necessary for the modern language to nuance the thought, they are necessary as an opportunity to create a pathos media text, as a tropeic means with the widest range. Based on the modern media text the authors used communicative and pragmatic analysis study the role of archaic lexis in the creation of figurativeness and expressiveness.

Number of views: 119      Download in PDF

7. Anastasia Levitskaya
Media Manipulation in Modern American and British Press

Media Education (Mediaobrazovanie). 2022. 18(2): 259-265.
DOI: 10.13187/me.2022.2.259CrossRef

In the course of the study, the author of this article analyzed 87 articles from American and British newspapers relating to the "Russian topic". As a result, only 3 of them contained objective information, not "packaged into" manipulative techniques. Thus, approximately 96 % of articles in the American and British press somehow contained signs of manipulation and propaganda clichés. In the analysis of articles in the American and British press, the author uses the filtering of information (reasoned highlighting of true and false in media texts, clearing information from "glitter" and "labels" by comparing with actual facts, etc.; removing the halo from information's "typicality", deconstructing simplification, appeal to authority techniques; a critical analysis of the goals, interests of the information agency, i.e. the source of the information.

Number of views: 118      Download in PDF

8. Elena Lomteva, Natalia Vorobyeva, Alexei Demidov
Media Center as a Resource for the Development of General Competencies of College Students

Media Education (Mediaobrazovanie). 2022. 18(2): 266-276.
DOI: 10.13187/me.2022.2.266CrossRef

Until recently, the role of general competencies of students of professional educational organizations (PEO) was underestimated. The prospects for technological modernization, the informatization of society and digital transformation make new demands on future employees from employers. In this regard, this article is aimed at revealing the capabilities of the media center in the development of students' general competencies. The leading method of studying this problem was the method of sociological survey, conducted among 2,321 SSE students. The article proposes a definition of the main activity of the "media center" in the understanding of his students and revealed the attitude of the respondents to the creation of a media center as a public association of students. Authors when organizing a sociological study and writing this article were forced to use the already established Russian-language concept of "media center" because it has a familiar and well-established meaning, used today in the higher education system. At the same time, the authors had in mind the concept of "media education center", in the Russian-language meaning used as the "center of media education". The article is carried out within the framework of the topic of the State task RANEPA № 11.2 "Analysis of additional education of youth in the context of state youth policy" for 2022 г. The work was carried out jointly with the Institute of Secondary Vocational Education named after K. Ushinsky Moscow City Pedagogical University in 2022 and was based on the quantitative methods of sociological research.

Number of views: 116      Download in PDF

9. Irina Maksimova, Irina Skachkova
Representation of Deputies in Regional Digital Media or Who We Elect to Power

Media Education (Mediaobrazovanie). 2022. 18(2): 277-284.
DOI: 10.13187/me.2022.2.277CrossRef

The first part of this article discusses the role of media information in the election campaigns of political parties. The section emphasizes that media information plays a major role in the election for voters. This effect is explained by the fact that voters in elections are guided only by ideas about political candidates formed by the media. It is noted that a literate politician uses the media to shape his image and promote the ideas of the political party he represents. The second part of the article reveals the concept of political image and the influence of the media on its formation. In particular, the importance of information in the digital media is noted as information that can be accessed countless times at a convenient time for the electorate. The study examines in some detail the criteria used by voters in elections and suggests that generally accepted criteria for the selection of political candidates may not be in conformity with the actual qualifications of candidates. The third part of the article contains the results of the research of digital media information presented on the website of the Volgograd Oblast Duma. The results of the study showed that the elected candidates did not fully meet the accepted electoral criteria. The study revealed the features of the politician's image, taking into account the regional specifics of voters. The results of the research presented also showed that elected deputies do not present themselves as representatives of individual parties in their statements in the digital media. In general, the research leads to the conclusion of the need to manage digital media information in the interests of developing competition among political parties in the regions of Russia and in the country. This requires each political party to develop a special program to promote its political goals in the regional media.

Number of views: 118      Download in PDF

10. Andrei Novikov, Alexander Fedorov
Russian Topic on Radio France Internationale and Media Manipulations

Media Education (Mediaobrazovanie). 2022. 18(2): 285-294.
DOI: 10.13187/me.2022.2.285CrossRef

Media manipulation in recent years has increasingly become the subject of scientific research around the world. This is primarily due to the fact that today the media spectrum has expanded dramatically compared to the situation of the 20th century, when only paper, radio and television media, where professionals worked, could have a mass audience. Today, many online bloggers have millions of readers, outnumbering most traditional newspapers in terms of circulation. This forces professional TV/radio channels and newspapers to actively develop their Internet versions. Among them is Radio France Internationale, founded in 1975, but with its origins dating back to 1931. Based on the developed theoretical model of anti-manipulative media education activities, the authors of the article, using key questions, analyzed 180 materials of 2021 on the Russian-language website of Radio France Internationale relating to Russia for the period of 2021. The news agency as a whole gives the audience quite realistic information and this differs significantly from many modern tabloids that do not hesitate to post fake news. However, this does not mean that the journalists of Radio France Internationale are totally free from such traditional media manipulative techniques as omission, selectivity and appeal to authority, especially when it comes to “Russian topic”.

Number of views: 120      Download in PDF

11. Hisham Saad Zaghloul
Research Gaps and Future Trends in Educational Media and Educational Theater Research: Analytical Study in Scopus and Web of Science Databases

Media Education (Mediaobrazovanie). 2022. 18(2): 295-324.
DOI: 10.13187/me.2022.2.295CrossRef

With the growing digitalization, there has been increasing demand in companies for a skilled workforce to sustain in a competitive business environment. Although the traditional education system serves as a good source of knowledge, they have been consistently proven to lack emphasis on the overall development of students. Therefore, in recent years, the integration of art in education has been promoted. Education media and education theater are interactive education methodologies that improve the learning experience of students and develop their cognitive skills. This study assesses the research gaps in the field of educational media and educational theater through a comparison of critical studies published in Scopus and the Web of Science database. The areas of educational media prevalence, usage of theater in education, educational media role, and benefits of educational theater have been explored. The analysis identifies the main problems and is based on the current education sector needs. Accordingly, suggestions for improvement for the Egyptian education ministry are provided.

Number of views: 120      Download in PDF

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