Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195.

Publication frequency – issued 4 times a year.
Issued from 2005.

1 March 08, 2022

1. Anna Adaskina, Inna Voronkova
Teacher’s Social Media Profile as Seen by Participants of Educational Relations

Media Education (Mediaobrazovanie). 2022. 18(1): 3-13.
DOI: 10.13187/me.2022.1.3CrossRef

This scientific paper is dedicated to the study of the participants’ ideas of educational relations about what content is preferable in the teacher's profile in social media. The relevance of the topic is due to the importance and social acuteness of the problem of teachers' self-presentation in social media. A total of 137 respondents took part in the study, of which 28 were teachers, 39 parents, 70 students in grades 8-11. In this research were applied such research methods as: content analysis, conversation, questioning. As a result of the study, it was revealed that there are significant differences in educational relations participants’ perception about the teacher's profile in social media – parents are more interested in it than students. Most of the students are neutral about any content posted by teachers on their page on the social network, explaining this by lack of interest. Parents are more critical to the content of the teacher's page than students. Most of the teachers, students and parents perceive their social media accounts as a personal space, not as a place for professional self-presentation and, in general, try not to violate the boundaries of this space and do not “make friends” on social networks.

Number of views: 247      Download in PDF

2. Natalya Anashkina, Marianna Shmatko, Sofya Anashkina
Media-Communicative Occupational Guidance Based on the Platform of Online Game

Media Education (Mediaobrazovanie). 2022. 18(1): 14-23.
DOI: 10.13187/me.2022.1.14CrossRef

The forced transition of institution of learning to distance education during the pandemic stimulated the active introduction of digital technologies in the process of forming students' competencies. For the Russian educational system, which is focused on traditional teaching technologies, this situation has identified a number of problems. The main one is the lack of effective communication in the digital area. The study is devoted to the developing and testing of a new psychological and teaching methodology, that is used for solving the problem of optimization the process of media studies applicants’ communication. The study results are of an intermediate nature and require a longer period of testing of the methodology along with a change of digital technologies used in the course of training. At the same time, the empirical data are of scientific interest and interdisciplinary and can be used in teaching humanitarian and technical disciplines. For the experiment it is chosen an online gaming platform “Minecraft”. It allows to teach applicants to separate themselves as a communicative personality existing in the real world from their digital twin.

Number of views: 228      Download in PDF

3. Ilya Bykov, Maria Medvedeva
Importance of Media Literacy for Political Communication in Russia: A Case of Student Community

Media Education (Mediaobrazovanie). 2022. 18(1): 24-35.
DOI: 10.13187/me.2022.1.24CrossRef

The purpose of this paper is to develop and test a new model of political communication with the emphasis on media literacy as an important factor for political information dissemination in the society suggesting new perspectives for political public relations activities. The authors combine concepts from media literacy studies (Buckingham, 2003; Carlsson, 2019; Jones-Jang et al., 2021; Len-Ríos et al., 2016; Rasi et al., 2021), public relations research (Friedenberg, 1997; Holladay, Coombs, 2013; Moloney, 2006; Newman, 1999), and public opinion theory (Bykov, Kuzmin, 2017; Lilleker, 2014; McNair, 2007; Simons, 2019; Zaller, 1992) to derive a four-component model, conceptualizing the importance of media literacy for political communication in Russia, comprising specific factors into a four components: socio-demographic profile, media literacy, media effects, and political effects. Results show how socio-demographic profile, media literacy, media effects, and political effects vary in affecting the process of political communication in Russia. It is also demonstrated how digital literacy acts as a mediator in the political communication process.The study relies on the results of the available public opinion polls in Russia (Kazakov, 2017; Levada-Center, 2019) and online survey (N = 632) conducted by the authors in the beginning of 2021.

Number of views: 235      Download in PDF

4. Alexander Fedorov
Russian Topic on Euronews and Media Manipulations

Media Education (Mediaobrazovanie). 2022. 18(1): 36-45.
DOI: 10.13187/me.2022.1.36CrossRef

Based on the previously developed theoretical model of anti-manipulation media educational activities, the authors of the article analyzed 752 materials connected to Russia published in the Russian language on the Euronews website over the period of 2021. Unlike many Western newspapers, where most materials on the Russian topic contain signs of media manipulation, Euronews is significantly characterized by a much greater balance. The results are drawn that two-thirds of Euronews materials on Russian topics contained objective information that was not accompanied by manipulative techniques. Nevertheless, about a third of Euronews materials to some extent exhibited signs of manipulation and propaganda clichés. In particular, the most common manipulative techniques used by Euronews journalists in their materials associated with Russia, are omission, selectivity and appeal to authority.

Number of views: 230      Download in PDF

5. Elena Frolova, Olga Rogach
Media Competence of Modern Students: Problems and Possibilities of Its Formation in the System of Higher Education

Media Education (Mediaobrazovanie). 2022. 18(1): 46-54.
DOI: 10.13187/me.2022.1.46CrossRef

The purpose of the article is to analyze the level of students' media competence, to study the possibilities of its formation in the higher education system. The results of the study showed that the respondents highly appreciate the level of their own media competence. Students consider themselves competent in creating presentations, however, more complex activities are rated in the middle range. It can be assumed that those aspects of activities that are in demand when studying at a university show higher grades. At the same time, the skills associated with in-depth analysis of information and the creation of media products, are not included in the focus of attention when organizing educational activities. These tendencies illustrate the presence of risk zones in the process of forming students' media competence: insufficient attention to evaluative/interpretive and practical-operational skills of working with information. Only less than half of the surveyed respondents believe that conditions have been created in the modern education system for the development of a person's media competence. The analysis of the problems that limit this process is centered, according to students, in the field of organizing training sessions, a knowledge assessment system, and setting assignments for independent work.

Number of views: 223      Download in PDF

6. Vadim Golubev, Alla Teplyashina, Evgenia Abramova, Ildar Ibragimov
A Course in Argumentation in Journalism in the Master’s Curriculum: Using Russian Popular Science Magazines as Case Studies

Media Education (Mediaobrazovanie). 2022. 18(1): 55-62.
DOI: 10.13187/me.2022.1.55CrossRef

At the end of the twentieth century, the mission of the discursive practice of popular science magazines was to draw public attention to environmental issues. The peak of interest in ecology fell on this period: environmental problems in Russia occupied the front pages of newspapers and magazines and featured widely on radio and television. By the mid-2000s, the level of interest in environmental issues had decreased markedly. Environmental issues in popular science magazines gave way to entertainment. Today, many environmental magazines provide tourist information in the format of creolized texts about holiday destinations, a healthy lifestyle, or the life of celebrities. Arguments calling for the preservation of the environment and sustainable lifestyles have been replaced by arguments calling for a life of enjoyment. This paper discusses the concept of a master degree course in argumentation in journalism as illustrated by the evolution of environmental argumentation in the popular science magazine, Vokrug Sveta.

Number of views: 215      Download in PDF

7. Adamkolo Mohammed Ibrahim, Salisu Uba, Abdulkadir Musa Abubakar
COVID-19 Pandemic and Lockdown on Education: Proposing an ‘e-Pedagogy on the Go’ System as an Alternative e-Teaching and Learning Platform During and in the Post-Pandemic Era

Media Education (Mediaobrazovanie). 2022. 18(1): 63-76.
DOI: 10.13187/me.2022.1.63CrossRef

One of the most significant changes in the ecology of information and communication is the internet. It not only enables contact and engagement in real time across time zones, but also successful social growth and crisis management, including the promotion of distance learning, especially during the COVID-19 epidemic and the associated compartmentalisation of education systems. This disruption to education poses a threat to learning in Nigeria, and the consequences of continued closure of schools and academic programmes could have detrimental consequences for students, parents and the country. Students can be encouraged to explore their own interests and actively learn during lockdowns by using internet-enabled ICT as a resource. However, this has not been the case in the Nigerian education system. This work aims to provide a simple, cost-effective and alternative pedagogical system for use during and after the epidemic, especially for open schools and institutions. This study provides an e-learning/e-teaching system based on the use of a computer and android smartphone apps to mitigate the adverse effects of the prolonged lockdown on the Nigerian education system, or what is referred to in this study as ‘edu-lockdemic’. The proposed system was developed as a framework based on a comprehensive review of existing literature and is designed to enable heads of institutions monitor school and academic teaching and learning activities in a virtual learning area known as “CT-learning area”. Policy recommendations are made in the conclusion.

Number of views: 222      Download in PDF

8. Tatyana Kaminskaya, Oksana Erokhina
Media Crowdsourcing and Media Crowdfunding in the Digital Environment and Media Education Practices

Media Education (Mediaobrazovanie). 2022. 18(1): 77-87.
DOI: 10.13187/me.2022.1.77CrossRef

The article analyzes the possibilities of using specialized digital platforms for both content and financial participation of the addressee in the implementation of media projects and for media education practices are investigated. The successful experience of crowdfunding media in the modern world is associated with digital platforms named Planeta, Boom Starter, The Power of World, and active crowdsourcing is carried out on the digital Service of journalistic inquiries named Pressfeed. During the pandemic, these platforms became objects of research by the authors of the article and educational formats for media students and seminars for regional journalists. Crowdfunding and crowdsourcing in Russia as a collective cooperation of people and civic activity are most effective today in the media sphere. Through such civil complicity, a media community is formed. At the same time, digital platforms make it possible for people without experience in journalistic and expert activities to get involved in the creation of media content, to try their hand at performing tasks from journalists. As a result of the study, key factors that should be taken into account in educational models of crowdfunding and crowdsourcing have been identified. Among them there are: 1) addressing the focus audience of media projects; 2) rewards for participation, including virtual participation, corresponding to the audience's requests; 3) types of motivations of the media accomplice audience: the desire to express a civic position, to be involved in something socially significant, to increase their expertise and make public their personal history. The article describes all these factors with their illustration by examples of media projects and the own expert practice of one of the authors of the article.

Number of views: 218      Download in PDF

9. Sharmila Kayal, Ruma Saha
Diasporic Identities and their Representation through Cinema: An Analysis of Diasporic Film through South Asian Cinemas

Media Education (Mediaobrazovanie). 2022. 18(1): 88-96.
DOI: 10.13187/me.2022.1.88CrossRef

Diaspora signifies process of diffusion set of a person who migrated to a different region or country apart from their native which because of employment, industrialization, modern lifestyle and choice of self for high standard living. Foreign Migrations (popularly termed as ‘diasporas’ get shaped through intercontinental exodus immigrating approach and it can happen voluntary or by forced. To address these issues of migrating cultures, their struggle for self-identity; the medium of ‘Cinema’ is well versed and very monolithic in representation. The present study adopts the ‘Social identity theory’, which is certainly defined in predicting the norms of the audiences how they perceived the notion of values depicted in cinema. Social identity theory in this paper will propose that an event or occurrences can alter the perception as a metaphorical approach. The present study will analyse these films like The Namesake (Indian Film), East is East (UK), West is West (UK), New York (Indian film), My Name is Khan (Indian film) by evaluation method. The particularistic form of case study method will also use to construct the metaphor with semiology. Cinema is unique and it is the only one medium which is self-explanatory; this present study will try to understand the struggle of diasporic identity, clashes of culture, battle of individualism which is narrated and depicted in south Asian cinema. This study has mainly focused about the Cinema in India and Pakistan as a key parameter in defining the attributes of self-struggle and battle of identity.

Number of views: 218      Download in PDF

10. Anastasia Levitskaya
Media Manipulation in the Modern French and Swiss Press

Media Education (Mediaobrazovanie). 2022. 18(1): 97-108.
DOI: 10.13187/me.2022.1.97CrossRef

Applying the anti-manipulation media education model that we have developed, we analyzed 70 articles on Russian topics in French and Swiss newspapers over the period 2018-2021. The findings show that only few of them feature objective information, not accompanied by manipulative techniques. Thus, many of articles in the French-language press contain, to one degree or another, signs of manipulation, bias and propaganda techniques. It is only in the case of the coverage of the Russian political opposition's activities that the article might have a positive key. In particular, it turns out that the most common manipulative techniques used by French-speaking journalists in their articles on the Russian topic are: half-truth/leaving out some information, plain folks, appeal to authority, selection/framing, loaded language aimed at emotional impact rather than relying on the facts' logic.

Number of views: 220      Download in PDF

11. Alexander Shuneyko, Olga Chibisova
Media Space as a Regulator of the Global Transformation of Communicative Interaction

Media Education (Mediaobrazovanie). 2022. 18(1): 109-118.
DOI: 10.13187/me.2022.1.109CrossRef

The subject of this research is the changes that occur in the modern communicative interaction under the influence of media space. The purpose of this work is to detect and interpret these signs of changes. The implementation of this goal involves the semantic and communicative analysis of the modern communicative space as an open dynamic self-organizing system. The use of these methods has yielded a number of significant results. In particular, it made it possible to identify the differential features of modern communication in the broad sense of the word, as a field on which various types of receivers and sources of information interact. Differential features include: a change in traditional forms of information transmission, the formation of a new type of age stratification in the dissemination of information, an increase in the total amount of noise, a general increase in information flows, the transfer of more social actions to the digital sphere, and deformation of traditional rating scales. It can be argued that the result of combining various communicative trends is the expansion of the number of receivers of information of a new type. They are focused on the free choice of the sphere of application of their attention, reject the discourse of power and create conditions for the emergence of a communicative environment of a democratic type. The high level of heuristic power possessed by the proposed set of fundamental changes is manifested in the fact that it allows one to explain the changes occurring in the communicative interaction.

Number of views: 216      Download in PDF

12. Marina Tselykh, Anastasia Levitskaya
Analysis of Media Manipulation Influences as a Way to Develop Media Competence of Future Teachers (on COVID-19 Media Texts)

Media Education (Mediaobrazovanie). 2022. 18(1): 119-125.
DOI: 10.13187/me.2022.1.119CrossRef

The article is devoted to the analysis of the role of manipulative influences in modern mass communications on the problems of Covid-19 and vaccination against it based on the latest media materials for 2021-2022. It is stated that recently there has been a sharp increase in disinformation about Covid-19 in the media space, which was called by World Health Organization “infodemic”. To navigate in the flow of modern complex information a certain level of media competence is required. Special attention is payed to the analysis of media manipulation influences as a way to develop media competence of future teachers. The problematic question of this article is: How the analysis of media texts about COVID-19 helps to solve the current problems of media education of future teachers. Practical research is based on theoretical model of media competencies’ development of future teachers worked out by A. Fedorov and A. Levitskaya which includes 3 components (diagnostic; content-target; efficiency) and markers of the effectiveness of media educational activities (motivational, contact, informational, technological, evaluative, creative, practical and operational). The results suggest that media education may help to confine misinformation and fakes circulation and thus to prevent serious socio-economic consequences. The following approaches were chosen as research methodological guidelines: basic general scientific approaches (systems theory, structural theory, functional theory); paradigmatic approaches based on generally accepted observations and theories that reveal various aspects of the determination of the social development; instrumental approaches that have an effective algorithm for solving the problems which was set up in this research (polysubjective, or dialogic, comparative and hermeneutic).

Number of views: 218      Download in PDF

13. Yury Tyunnikov, Marina Maznichenko b, Igor Kazakov, Yuri Yurchenko
Usage of Media Products by Teachers: Pedagogical Potential, Expertise and Implementation

Media Education (Mediaobrazovanie). 2022. 18(1): 126-135.
DOI: 10.13187/me.2022.1.126CrossRef

The purpose of the article is to reveal the pedagogical potential of media products, the existing practice of its implementation by teachers and the procedures of pedagogical expertise. To achieve the goal, the following methods were used: generalization of Russian and foreign studies, a survey of teachers, pedagogical analysis of feature films, classification of tasks and functions that media products can perform in the teacher’s activity, design of criteria for selecting media products by the teacher, procedures for their pedagogical expertise. According to the results of the study, the following conclusions were made. The pedagogical potential of media products is revealed in the complex of tasks solved by the teacher with their help (didactic, educational, self–developing) and the functions performed by them in relation to the teacher and to the students. For the full use of the pedagogical potential of media products, the teacher needs to conduct his or her pedagogical expertise. Such an examination includes, firstly, the selection of media products based on the following criteria. Secondly, the choice of the method of their pedagogical application. Thirdly, the analysis of the content of the media product from the standpoint of solving the educational, didactic or self–developing task the teacher faces.

Number of views: 215      Download in PDF

14. Indar Dzhendubaev
Cherkessk – Moscow – Hollywood – and Moscow Again...

Media Education (Mediaobrazovanie). 2022. 18(1): 136-141.
DOI: 10.13187/me.2022.1.136CrossRef

Indar Dzhendubaev was born on September 8, 1983 in Cherkessk. While still in high school, he was fascinated by movies and drawing comics, but after an unsuccessful attempt to enter the Moscow State University of Design and Technology, he became a student in the psychology department of the Moscow Humanities University. After successfully graduating from the university, he first enrolled in a psychology graduate school, but then went to work in film. At first he worked as an administrator, coordinator and producer of post-production, then as a storyboard artist, and in 2012, at the invitation of director and producer Timur Bekmambetov, he went to Hollywood, where he worked as a storyboard artist and second unit director on Abraham Lincoln: Vampire Hunter. In 2015, Indar Jendubaev made his directorial debut with a feature-length feature film, He’s a Dragon. As a creative producer, art director and creative consultant for visual development of complex staging scenes, he has worked on many major Russian feature projects, including Silver Skates, Invasion, The Last Bogatyr (Part 2 and 3), Fire, Couple from the Future, etc. In this interview, Indar Dzhendubaev talks to film critic Alexander Fedorov about his childhood hobbies and the creative path he has taken over the past twenty years...

Number of views: 217      Download in PDF

15. Boris Krishtul
Why the Film In August 1944th (Moment of Truth), Filmed in 1975, Was Not Released On the Screen

Media Education (Mediaobrazovanie). 2022. 18(1): 142-144.
DOI: 10.13187/me.2022.1.142CrossRef

The organizer of film production, educator in Institute of Cinematography (VGIK), Honored Worker of Culture of the Russian Federation Boris Krishtul began his creative film career back in 1960, when he entered the correspondence department of the Faculty of Economics of VGIK and got a job as an administrator of the film crew of A. Rowe's film Evenings on a Farm near Dikanka. Then B. Krishtul worked as an administrator on the set of the films Sofya Perovskaya, Retribution, Red Tent, The Seagull, Egor Bulychov and others, This sweet word is freedom!, The right to jump. In the 1970s – 1990s, B. Krishtul was the executive producer of such well-known films as Front behind the front line, Crew, Say a word about the poor hussar, Winning a lone businessman, Arsonists, Furious bus, etc. One of the brightest pages of Boris Krishtul's creative biography is his work as a film director on the set of the film adaptation of Vladimir Bogomolov's famous novel In August 1944 (Moment of Truth), which was filmed in 1975, but, alas, never reached the audience.

Number of views: 215      Download in PDF

full number
Number of views: 68      Download in PDF

Home   Editorial Board   Peer-reviewing   Publishing Ethics   Statistics   Our authors   For Authors   Contract Offer   Example   Archives   

Copyright © 2017-2022. Media Education (Mediaobrazovanie).