Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195.

Publication frequency – issued 4 times a year.
Issued from 2005.

4 December 09, 2020

1. Oksana Akay, Ella Kulikova, Irina Belyaeva
The Embodiment of the Political Correctness Ideas in the Modern Media Space (Based on Feminitives)

Media Education (Mediaobrazovanie), 2020, 60(4): 563-569.
DOI: 10.13187/me.2020.4.563CrossRef

The anthropocentric approach to language involves increased attention to all the parameters of a human person reflected in the language. The androgyny of European languages is corrected by including a human nouns correlative to the vocabulary on the basis of grammatical gender. The spread of political correctness modern ideas restricts the use of sexist words and expressions. The main way of the modern languages’ development is to eliminate the discrimination of women reflected in the language. Due to the globalization influence and significant feminism arise the significant correction of gender nominations has become possible. The gender-marked anthroponyms with a feminine affix index, even if they correspond to the system grammatical standard, are outside the official business style in modern Russian, but they are widespread in other styles and genres of the modern Russian literary language such as colloquial speech, fiction and media discourse.Media space nowadays is the widest territory of any linguistic directions’ development in general and the media discourse in particular due to the fact that it involves a large scale of the population into communication, and the female part is a half of it.

Number of views: 374      Download in PDF

2. Natalya Anashkina, Marianna Shmatko, Olga Tkachenko
Digital-detox Technology for Vocational Guidance Selection of Applicants for Media Communications Area

Media Education (Mediaobrazovanie), 2020, 60(4): 570-580.
DOI: 10.13187/me.2020.4.570CrossRef

The article is devoted to the study of digital-detox technologies. That means different practices, including conscious restriction of person from flow of information, control over a usage of gadgets and the formation of a responsible attitude to media content. Their relevance is justified by the various changes that are taking place with a modern person in an information overload world. In such conditions each person especially a teenager needs a temporary refusal to use digital devices in order to "clean up" information, achieves a balance between the real and virtual life, and "turn on" communicative and social functions. The article presents an experience in the use of digital-detox technologies for vocational guidance selection of entrant for training media communications areas. The authors describe the methodology and experience of research implementation based on the digital-detox camp "Offliner", in which teenagers were offered to completely abandon the use of digital devices for two days in exchange for offline interactions and familiarity with the directions of their future profession. The research results presented in the article confirmed the effectiveness of digital-detox technologies for the improvement of communication skills and promotes of a model of responsible and environmentally friendly media consumption.

Number of views: 334      Download in PDF

3. Irina Chelysheva, Galina Mikhaleva
A Model for Developing University Students’ Interethnic Tolerance in the Context of Leading Modern Media Education Strategies in Russia and English-speaking Countries

Media Education (Mediaobrazovanie), 2020, 60(4): 581-590.
DOI: 10.13187/me.2020.4.581CrossRef

The possibilities of media education for upbringing the younger generation are undeniable. Development of citizenship and interethnic tolerance to representatives of other ethnic groups and cultures is one of the important and urgent directions of Russian media education. In this process, the analysis of the best Russian and foreign media education practices is essential. In this study we attempted to construct a model for fostering students’ interethnic tolerance based on the main theoretical approaches and practical aspects in the context of leading Russian and foreign (in this case, English-speaking) approaches to media education in the system of higher education. This model is a set of the objective, methodological, organizational, reflective and evaluative components. The conceptual basis of the model includes the following methodological approaches: developing critical thinking, culturological, semiotic and socio-cultural and aesthetic approaches, which are increasingly being developed in the university practice of media education. One of the leading approaches in media education for fostering students’ interethnic tolerance is analysing media texts of different types and genres. This process is traditionally based on the key media education concepts associated with defining the source, typology, perception, topics and representation of media texts. Reliance on the concepts of media agencies, media categories, media technologies, media languages, media audiences, media representations is also emphasised.

Number of views: 345      Download in PDF

4. Alexander Fedorov
Efim Dzigan: Pseudo-classic of the Soviet Cinema

Media Education (Mediaobrazovanie), 2020, 60(4): 591-596.
DOI: 10.13187/me.2020.4.591CrossRef

The history of Soviet cinema in the course of certain political changes has been revised more than once in film studies. However, the authors of the article believe that in the works of the majority of Soviet and Russian film critics, the assessment of the artistic quality of Efim Dzigan's work has been unjustifiably overestimated for a long time. Not until recently, few articles expressed an alternative opinion on the political situation and the actual artistic significance of Dzigan's work. In the present article, the authors analyze the films by Efim Dzigan in the context of their assessment in different historical periods. They conclude that this is a case study of Soviet ideological film production – politically engaged but of the average artistic level; and "We are from Kronstadt" is not a masterpiece, but a film built on ideological stereotypes glorifying the revolution and the Bolsheviks. The materials for our research are E. Dzigan's films, film reviews and cultural studies research articles related to his work. The principal methods is a media text's analysis, classification and synthesis.

Number of views: 316      Download in PDF

5. Olga Gorbatkova
Phenomenology of School Violence in the Continuum of Contemporary Print and Electronic Media Texts in Russia

Media Education (Mediaobrazovanie), 2020, 60(4): 597-608.
DOI: 10.13187/me.2020.4.597CrossRef

The problem of school-based violence is one of the most important, requiring an urgent solution, as it threatens the physical and mental health of people. Nowadays newspapers and their Internet versions represent aggression and cruelty, attacks and murders in school settings, as a rule, broadcasting to the public a detailed description of tragic incidents, thus leaving a reflection in the minds of the younger generation, shaping their values and attitudes, behaviour patterns, arousing their interest in imitation and transferring the image of violent scenes into the real world. The relevance of studying the topic of school violence in Russian print and Internet versions of the media is quite obvious, due to the fact that a wave of aggression and violence, armed attacks on students and teachers, mass shootings on school grounds swept Russian educational establishments. In this article, the author attempts to carry out a hermeneutic analysis of school-based violence as reflected in print and online media from 1992 to 2020. The author’s reflections on the representation of violence in the school environment are determined by the urgent need to reveal the specific character, structure, narrative techniques, gender, ideological aspects of violence against students and teachers in order to create a holistic vision and approach to the content under study.

Number of views: 305      Download in PDF

6. Ľuboš Greguš, Ján Višňovský
The Position and Influence of Agency News on Foreign News in Contemporary Slovak Television Production

Media Education (Mediaobrazovanie), 2020, 60(4): 609-626.
DOI: 10.13187/me.2020.4.609CrossRef

This paper deals with theoretical concepts related to the production of media content. It focuses more critically on the selection of information for television broadcasting, its sources and also their influence on the media agenda, which builds public opinion. The research problem is formulated in the context of the Slovak media environment. The aim of the article was to identify how information about foreign society on Slovak television news is filtered and how it is affected by the offerings of agency news. The research method was quantitative content analysis. The research material consisted of 15413 foreign news contents published by the television news channel TA3 (1621 reports) and the news agencies TASR (4336 reports), ČTK (5248 reports) and Reuters (4208 reports), over the monitored period of two months, specifically in January 2019 and May 2019. The results of the research showed the use of agency news by television newsrooms to construct media reality within foreign news, as well as the significant impact of the categorization of information according to importance by news agencies. In the period under review, we noticed that television TA3 actively responded to the decline or increase in news contents preferred by the ČTK and TASR agencies.

Number of views: 351      Download in PDF

7. Ludmila Gritsai
Results of Schoolchildren Teaching Through Media Technologies in the Context of a Pandemic: Investigation of Parents’ Opinions

Media Education (Mediaobrazovanie), 2020, 60(4): 627-635.
DOI: 10.13187/me.2020.4.627CrossRef

In this paper we will analyze parental view on the difficulties in organizing mass education for students through media technologies usage in the spring of 2020. The goal of the research is to study the most significant learning difficulties in the new format, which have been pointed out by parents. The following methods of cognition have been used in this study: problem method, survey method, system-structural method. The study engaged 400 parents from different regions of Russia (54 regions). Parents were asked to answer 5 questions. Parents identified 3 forms of learning through media technologies used by teachers: extended "take-home assignment" mode; online lessons mode and mode of working with educational platforms. Parents pointed out the poor quality of education by means of the media technologies to have been chosen. The study showed low parental satisfaction with the learning process. A media technologies learning difficulties model was created (according to parents). Among the significant learning difficulties, parents highlighted the low media competence of the pedagogical as well as parental communities, the shortage of competent mechanisms for children's knowledge assessment, the lack of proper motivation for learning as well as zero independent work skills. Parents indicated that children did not have the opportunity to learn while communicating interpersonally with the teacher and peers. A fore-referenced difficulties were identified by parents as the major setbacks to media technologies usage in modern schools. Therefore, in the minds of parents, this learning model should be investigated intensively and seriously improved by the teaching community.

Number of views: 313      Download in PDF

8. Olha Harmatiy
Media and Scientific Literacy Development within the Framework of Public Engagement with Science

Media Education (Mediaobrazovanie), 2020, 60(4): 636-644.
DOI: 10.13187/me.2020.4.636CrossRef

The article explores Ukrainian scientists’ public engagement through popular science media, which they launch themselves, and which have become a component of the country’s media environment. Today, unlike the long-standing tradition of avoiding contact with public, Ukrainian scientists especially of the younger generation have understood the importance of public engagement. Popular science media produced by scientists play a role of a communication platform that aims to unite science with a general audience. According to the study results, there is no doubt about social significance of scientists-led media in Ukraine within a public demand for science-related content, wide spreading fake and pseudoscientific information, the insufficient development of science journalism, and current public invisibility of science. These media can help to disseminate scientific knowledge to the public, increase its critical thinking and comprehension of science-based content, promote scientific and media literacy. However, the review of scientists-led media and the survey data from young media consumers have revealed that these media need improving to do their tasks. The findings have proved that the subsequent release of the popular science media produced by Ukrainian scientists should satisfy consumer requests and modern media trends.

Number of views: 357      Download in PDF

9. Ilya Hazanov
The World of Media in the Research of the Scientific School "Media Education and Media Competence"

Media Education (Mediaobrazovanie), 2020, 60(4): 645-652.
DOI: 10.13187/me.2020.4.645CrossRef

The integration of the professional efforts of scientists in solving a wide range of research problems is today one of the principles of organizing knowledge in the field of the humanities. The creation of scientific schools can be considered a positive example of such cooperation. In the field of media literacy education, one of the leading scientific schools is the active Russian scientific school “Media Education and Media Competence”, which has existed for more than 25 years. Media literacy education technology is an interdisciplinary field of research that involves the combination of content, basic categories and research methods of journalism, sociology, cultural studies, film studies, philosophy, psychology, pedagogy, history and other sciences. This technology is most in tune with the interests and lifestyle of modern youth who are mastering digital media. It is a global technology capable of uniting people from different countries with its universal language, moral and civic components, and ensuring intercultural dialogue. The article analyzes four monographs published by scientists from this scientific school in recent years. The subjects of study in them were cinematography (fiction and documentary) and various aspects of criticism in the field of media, as well as the problem of personal creative portraits of famous media critics. At the same time, one of the key ideas of scientists can be recognized as the synthesis of media literacy education and media criticism, considered both as a methodological approach and as a method for organizing media literacy education. These works concentrate the main research results in the field of media literacy education and media criticism, which can become a reference point for researchers around the world. The main common features of research of the scientific school "Media Education and Media Competence" are highlighted, their content, theoretical and practical significance, and the possibility of their application in teacher education are analyzed. The position of the authors of monographs to the definition of the concept of “media text”, methods of working with media texts are reflected.

Number of views: 374      Download in PDF

10. Jolanta Karbowniczek, Lidia Pawelec
The Role of Social Networks in the Psychosocial Functioning of Students in Selected Polish Primary Schools

Media Education (Mediaobrazovanie), 2020, 60(4): 653-663.
DOI: 10.13187/me.2020.4.653CrossRef

Internet is a “guru”, the latest achievement of modern times, an unlimited range of topics, a source of phenomena and world events, as well as an irreplaceable tool of entertainment. It is a very convenient form of contact, aimed at replacing traditional correspondence, telephony, and even in the “busy world” of traditional meetings. It allows you to send files containing texts, sound, image and movie. Growing young people focus on the same topics, interests or hobbies, creating virtual communities. Social networks, which are one of the types of such a community, are becoming more and more popular among Polish cyberspace users. Their task is to make new contacts possible, find old friends and acquaintances, and share information about themselves. Therefore, they satisfy the needs arising from human nature, such as affiliation, being with others, friendship. In connection with the constantly growing popularity of social networking sites, the aim of the empirical research was to find out the role they play in the psychosocial life of 750 8th grade students in Polish primary schools. Particular attention was paid to interpersonal relations, initiated both in the virtual world and beyond. Empirical research has made it possible for us to verify theoretical knowledge about social networking sites and confront it with the actual participation of websites in building interpersonal bonds among young people, constructing their activity and showing the positive and negative aspects of using them.

Number of views: 338      Download in PDF

11. Rashid Ali Khuhro, Hamedi Bin Mohd Adnan, Zaffar Iqbal Junejo, Mohsin Hassan Khan
Advertiser Pressure: A Climate Change Content Agenda-Cutting Paradox in Pakistani Media

Media Education (Mediaobrazovanie), 2020, 60(4): 664-674.
DOI: 10.13187/me.2020.4.664CrossRef

Mass media is a part of the political economy and operates like other businesses in the market economy to earn profits. Though, media sells its content as a commodity to the customers and its consumption decides its rating and circulation figures. In that context, the figures attract advertisers to advertise their products through these highly rated and circulated media outlets. However, most of the revenue of any media organisation is gathered through advertisements. Thus, most of them became dependent on advertisers for revenue generation and it generates 'extramedia influence' on media content, which is called advertiser pressure. Therefore, with this background, the fundamental objective of this study is to explore advertiser pressure on climate change content in the media in Pakistan. The data was collected through qualitative semi-structured in-depth interviews from purposively sampled 15 environmental journalists who are working for local and mainstream Pakistani press/media. Findings revealed that advertisers' pressure influences all types of content in the media in Pakistani media. However, advertiser pressure impacts more on climate change content because it is a soft news subject and needs more investment. Additionally, results showed that government advertisers influence more than corporations because the government is the primary advertisers for media content in Pakistan.

Number of views: 301      Download in PDF

12. Kutty Kumar
Mobile Paradox – Are Younger Generations Addicted to Smartphones? A Behavioral Survey

Media Education (Mediaobrazovanie), 2020, 60(4): 675-687.
DOI: 10.13187/me.2020.4.675CrossRef

The current investigation endeavored to inspect the inescapability and relationship of cell phone dependence among veterinary and designing understudies. 200 understudy (one hundred from each order) owning cell phones and consenting to take an interest were incorporated. Well–structured questionnaires comprising of inquiries identified with segment data (section 1), enchanting highlights of the cell phone, which caused members to get pulled in and concerning medical problems (part 2), and cell phone fixation conduct (section 3) were electronically sent. A free sample t-test was performed to survey the sharp dissimilarities inside the factors and discovered there were no noteworthy contrasts in their demeanor. Pearson connection uncovered there existed a robust positive relationship among veterinary and engineering understudies' disposition on cell phone fixation foundation. Results set up that engineering understudy is dependent on some degree further contrasted with veterinary researchers.

Number of views: 356      Download in PDF

13. Ekaterina Kyshtymova
Psychological Media Competence of Advertising Specialists and Educational Psychologists

Media Education (Mediaobrazovanie), 2020, 60(4): 688-701.
DOI: 10.13187/me.2020.4.688CrossRef

The results of the study of readiness of future specialists in the domain of media communications to work in the media environment – their psychological media competence, were presented. The choice of the participants of the experimental study was contingent on the differences in their ambitions: the group of future specialists in the domain of advertising (N = 25) was focused on creating media content attractive to consumers, while the group of future psychologists (N = 15) was focused on protecting the psychological health of individuals from destructive media content. The group of experts included Masters of Psychology who took the course of Psychological Safety in Media Environment (N = 9). The reference group included students who had not studied psychology (N = 41). The research was carried out using the semantic differential (SD) method and the examinational survey method, which afforded estimating the ability of a person to determine psychological peculiarities of media texts. The cognitive, value-semantic, reflexive, creative and active components of psychological media competence were evaluated. The Herbaria tea commercial with the advertising slogan 'Drown your Fears' served as the incentive for psychological media competence assessment. The results of its psychological analysis by experts were compared with those of students in the three groups: future advertisers, future psychologists, and students who were not exposed to psychological background during their professional training. The results of the research demonstrated: 1) the level of psychological competence of all students was low; 2) the level of psychological media competence of future advertising professionals was statistically significantly higher than that of future psychologists of education; the lowest level was in the group of students who did not study psychology. That brought the importance of creating and implementing training programs focused on improving competence among students of advertising and educational psychologists into the foreground.

Number of views: 356      Download in PDF

14. Vladimir Litvinov
The Impact on TV Charity Acts on Mass Audience

Media Education (Mediaobrazovanie), 2020, 60(4): 702-712.
DOI: 10.13187/me.2020.4.702CrossRef

The vast majority of researchers considers TV’s psychological impact on mass audience to be completely negative effect. In this article we tried to find positive aspects of such impact by the example of TV charity acts. For this purpose the method of focus-group was used, in which the audience were shown different video fragments of TV charity action. More than that their emotional empathy level was measured in order to find out emotional impact of charity plots. As the result, connection between emotional empathy level and reaction on definite elements of charity acts was discovered. The responders with a low emotional empathy level preferred the plots, based on facts, concrete methods of solving problem. For a high empathy level – more emotionally colored stories with a strong audial effects were preferable. The article confirmed the hypothesis that concrete plot’s elements influence emotional viewers’ state and make them take part in a charity act. Such decision is based on the plot, attitude to the main characters. It appeared that the way of accounting the money had a great importance. And it is different in actions of 1st and 5th Channels and attracts different target audience. Thus the article proves that it’s necessary to study positive aspects of television impact on mass audience and to work out the mechanisms, which can improve and develop the content of this sort on native television.

Number of views: 322      Download in PDF

15. Volodymyr Myslavskyi, Ganna Chmil, Oleksandr Bezruchko, Nataliia Markhaichuk
Poetics of Ukrainian Film ‘Earth’: Oleksandr Dovzhenko’s Conceptual Search

Media Education (Mediaobrazovanie), 2020, 60(4): 713-720.
DOI: 10.13187/me.2020.4.713CrossRef

The objective of this study is to analyze the outcomes of Aleksandr Dovzhenko conceptual search based on his work, Earth (1930), which became the most remarkable in the Soviet cinematography. The authors also go into the reasons of diametrically opposite reviews of the critics on these film. This article is based on little-known critical publications about these films in the Ukrainian and Russian media in the 1920s. Earth was filmed in the period of political and social transformations of the Soviet society, in the early days of painful shifts towards collectivization of agriculture and industrialization of production. Stalin’s political struggle with his political opponents Trotsky and the opposition headed by Bukharin ended in Stalin’s victory. His unlimited power was consolidating, and further repressions in the society were simmering. The amplified influence of Marxist-Leninist critics on creative processes was becoming especially noticeable at that time. Under pressure of such political conditions, Alexander Dovzhenko had to work on his masterpiece Earth. Analysis of Aleksandr Dovzhenko contemporaries’ polemic about Earth on pages of specialized journals in the 1920s showed that the most common types of publications were: 1. Unconditional recognition (combination of revolutionary ideas with vivid means of expression). 2. Brutal criticism (exaggerated aestheticism and deviation from the Socialist ideology).

Number of views: 327      Download in PDF

16. Elena Muryukina, Victoria Voychenko
The Synthesized Theoretical Model of National Media Education at Higher Education and Leisure Institutions in 1984-1991 (the Period of “Perestroika”)

Media Education (Mediaobrazovanie), 2020, 60(4): 721-729.
DOI: 10.13187/me.2020.4.721CrossRef

The analysis of synthesized theoretical model of national media education at higher education and leisure institutions with the components worked out by G.K. Selevko, makes us formulate its characteristics. On the level of implication the synthesized theoretical model of national media education at higher education and leisure institutions is characterized as local (modul) one. The philosophic ground is anthropological, humanistic, with the elements of materialistic. The leading factor of psychological development is the complex of bio-, socio-, and psychotogenic factors. The conception of the experience adoption of the synthesized media educational model realized at higher education and leisure institutions is developing + gradual interiorization. According to personal structures orientation: emotional-artistic and emotional-moral; technologies of self-development; heuristic; applicative, forming the effectively-practical sphere. The aim of media education is in social active personality upbringing with the developed artistic interests and aesthetic needs, professional abilities in the field of media. Thus, we point out the difference in professional range mark between higher education institutes students’ and those of leisure institutions. The means of media education: cinematograph, self-issued periodicals, television, radio, photography; the synthesis of two or more media means. The range is widespread: humanities and pedagogic specialties students; scholars of different age.

Number of views: 373      Download in PDF

17. Ekaterina Shapovalova
Improving Media Education as a Way to Combat Fake News

Media Education (Mediaobrazovanie), 2020, 60(4): 730-735.
DOI: 10.13187/me.2020.4.730CrossRef

The research has demonstrated that there are different types of false information that is distributed in the media and social networks. The author of the article shows that some false information can create panic and spread to destabilize the situation in the country. Therefore, it is necessary to fight them. The study shows the role of media education as way to counter fake news. It has been found that fake news can be disguised as true information. This makes it difficult to resist them. Also the author explains why journalists themselves can spread fake messages and it is not always possible to distinguish them from the true even using artificial intelligence. The study showed that the audience needs to improve their media education. At the same time, readers expect the media to help to verify information. The author analyzes the experience of mass media and social networks in improving media literacy. Based on this, the article offers recommendations for media outlets that see the problem of fake news and plan to fight it by educating readers in critical thinking. Also the author explains the role of media reputation as a key indicator for evaluating the authenticity of news material.

Number of views: 335      Download in PDF

18. Margarita Shutikova, Sergey Beshenkov
Modern Digital Educational Environment and Media Education – Platforms for Transforming Education System

Media Education (Mediaobrazovanie), 2020, 60(4): 736-744.
DOI: 10.13187/me.2020.4.736CrossRef

The modern information society makes new demands on education. It should provide social mobility of citizens, their activity, the ability to make decisions, to extract knowledge independently, using distributed systems of digital educational content, in particular on the basis of educational platforms. In this context, media education is becoming an important component in the formation of competencies required by a member of the digital economy society. Theoretical and methodological approaches formed within the framework of media education are a necessary component of an updated education system created on the basis of a digital educational environment. The creation and implementation of the Digital Education Environment (DEE) model, as a platform for organizing and supporting various forms of training and full-fledged training activities of an educational organization for the digital economy, is a unique process simulation that should take into account many factors, such as scientific and technological achievements, socio-economic conditions, modern information and methodological and didactic and educational tools based on digital technologies. The article was written on the basis of the RANEPA state assignment research programme.

Number of views: 302      Download in PDF

19. Galina Soldatova, Elena Rasskazova, Svetlana Chigarkova, Ludmila Dementiy
Click, Ignore or Repost: Subjective Assessment of the Reliability and Relevance of Information on COVID-19 in the Infodemic

Media Education (Mediaobrazovanie), 2020, 60(4): 745-756.
DOI: 10.13187/me.2020.4.745CrossRef

The COVID-19 pandemic was accompanied by “infodemic”, including the spread of excessive amount of information regarding coronavirus. The study aimed to reveal which role the source and online context of COVID-related information takes in the probability of clicking and reposting this information and its relationship to the reaction to the pandemic, individualism and collectivism. 396 adults who did not have COVID-19 and lived in Central (n = 207), Siberian (n = 63) and Far Eastern (n = 126) regions of the Russian Federation evaluated their expectations and subjective probability of clicking and reposting four COVID-related messages (from politician – president, health specialist – president of WHO, journalist – link to a broadcast, personal story) on the four possible backgrounds (Ministry of Health Сare website, Yandex news, Facebook, WhatsApp). Then the participants filled in the Monitoring Information About Coronavirus Scale and Coronavirus-Related Anxiety Scale, modification of the brief Positive and Negative Affect Scale. Facebook was seen as equal or more trustful than Yandex. People are more ready to click the links about COVID-19 if they expect the message to be important, trustful for them and clarifying the situation, regardless of what kind of emotional changes they predict. People are more ready to repost the links about COVID-19 if they expect this message to change their mind or behavior. “Infodemic” includes not only the social processes of the spread of information but also the psychological processes of evaluation, clicking, reading and reposting.

Number of views: 298      Download in PDF

20. Sergey Vorontsov, Artur Kravchenko, Alexey Ovchinnikov, Alexander Ponedelkov
The Use of Artificial Intelligence to Combat Corruption

Media Education (Mediaobrazovanie), 2020, 60(4): 757-763.
DOI: 10.13187/me.2020.4.757CrossRef

The article analyzes the conceptual and institutional aspects of the use of new digital technologies in combating corruption, examines the regulatory and methodological approaches to using artificial intelligence and neural networks to predict and identify corrupt ties and relationships. It is substantiated that the digitalization of public administration and justice helps the society and the state to reach a new level of the fight against corruption. At the same time, the authors record the emergence of new types of corruption, previously unknown to legal science, due to the growing influence of specialists in the field of information technology on various socially significant spheres of public life, management and everyday life. It is shown that modern digital tools are used to develop such a phenomenon as "cyber corruption" and it is proved that currently it is necessary to create adequate social and legal forms of social, political and legal prevention of the development of corruption in the new digital environment and to improve anti-corruption legal policy. Keywords: artificial intelligence, digitalization of law, justice, corruption, cybersecurity

Number of views: 341      Download in PDF

21. Safeena Yaseen, Syed Irfan Hyder, Junaid Ansari, Muhammad Ibtesam Mazahir
Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media

Media Education (Mediaobrazovanie), 2020, 60(4): 764-773.
DOI: 10.13187/me.2020.4.764CrossRef

With the rapid growth of unvarying advertising campaigns, the promotional content of socially sensitive products is available across all the digital platforms, which sometimes hurt consumer sentiments. Due to which the identification of the factors determining attitude towards the advertisement of socially sensitive products has now become important for both advertising professionals and academic scholars. Considering its significance, this study intends to measure the impact of Good for Economy, Social Role and Image, Value Corruption, and Product Information on Attitude towards Advertising of Socially Sensitive Products in digital media. The population for this study is comprised of digital media users, having 18 years of age or above. The sample size for this study is 400 respondents. The data was collected through an online survey. The overall explanatory power of the model is 56 %, where F= (4,212) =37.29, p< 0.05, therefore it can be concluded the factors included in the model has the potential to shape attitude towards the advertising of socially sensitive products by 56 %.

Number of views: 332      Download in PDF

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