Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195.

Publication frequency – issued 4 times a year.
Issued from 2005.

3 September 15, 2020

1. Svetlana Fiialka
School Media Education During the COVID–19 Pandemic: Limitations and New Opportunities

Media Education (Mediaobrazovanie), 2020, 60(3): 367-374.
DOI: 10.13187/me.2020.3.367CrossRef

This paper focuses on the media use for distance learning in Ukraine during the quarantine caused by the COVID–19 pandemic. The study found out that during the COVID–19 pandemic the media have a powerful and contradictory influence on education, becoming a leading factor in socialization, social learning, and a means and source of formal and non-formal education. Theoretical methods were used in the work: analysis, generalization of scientific sources and normative documents. To generalize the experience of media educational activities of teachers, the survey was used (830 respondents). Its results were interpreted using methods of analysis, specification and classification. The teachers reported using media-related tasks, such as presentations, watching movies, visiting virtual museums, taking photos and making educational videos, reading popular science literature, comparing fiction and screenplays, comparing textual information from different sources, creating pages of literary characters in social networks, comics, mental maps, news reports, writing fictionalized biographies and annotations, preparing crossword puzzles after watching educational films, sharing life experience, personal life events, drawing after listening to audio and watching videos. The criteria for the responsible use of media by teachers in distance learning are following: preferential use of established professional platforms, or communication groups, verifying the sources, collaboration with colleagues and parents, adjusting information to meet individual needs.

Number of views: 464      Download in PDF

2. Olga Gorbatkova, Anastasia Katrich
Representation of the Concept "School Violence" in the Mirror of Contemporary American Cinema (1992–2020)

Media Education (Mediaobrazovanie), 2020, 60(3): 375-385.
DOI: 10.13187/me.2020.3.375CrossRef

The problem of school violence is becoming more and more urgent worldwide. Aggressive attitudes in schools are gaining more and more momentum, and are increasingly becoming the social norm. This article is devoted to the peculiarities of the representation of the concept of "school violence" in the American film industry. The authors attempt a hermeneutical analysis of specific contemporary American films (1992–2020) in order to distinguish the representative image of school violence. The article considers the dynamic, socio– cultural, political, and gender aspects of school violence, which have qualitatively changed as compared to previous decades. The authors conclude that modern U.S. film production, related to the research field, create a world picture, full of bullying, armed attacks, triggered by different motives: revenge, rivalry, humiliation, self-affirmation, etc. The authors also reflect on the features of violence representation in various genres: thriller, horror, and drama. The article is written as part of a study funded by the grant of the President of the Russian Federation for state support of young scientists – Ph.D. Project MK– 1716.2020.6 "Problem of school violence in the mirror of modern Russian and American media: comparative analysis ", carried out at the Rostov State University of Economics.

Number of views: 433      Download in PDF

3. Ludmila Gritsai
Analytic Investigation of the Russian Parental Community Mindset on the Difficulties of Teaching Schoolchildren through Media Technologies Usage in the Context of the Pandemia

Media Education (Mediaobrazovanie), 2020, 60(3): 386-393.
DOI: 10.13187/me.2020.3.386CrossRef

In this paper we will analyze parental view on the difficulties in organizing mass education for students through media technologies usage in the spring of 2020. The goal of the research is to study the most significant learning difficulties in the new format, which have been pointed out by parents. The following methods of cognition have been used in this study: problem method, survey method, system-structural method. The study engaged 400 parents from different regions of Russia (54 regions). Parents were asked to answer 5 questions. Parents identified 3 forms of learning through media technologies used by teachers: extended "take-home assignment" mode; online lessons mode and mode of working with educational platforms. Parents pointed out the poor quality of education by means of the media technologies to have been chosen. The study showed low parental satisfaction with the learning process. A media technologies learning difficulties model was created (according to parents). Among the significant learning difficulties, parents highlighted the low media competence of the pedagogical as well as parental communities, the shortage of competent mechanisms for children's knowledge assessment, the lack of proper motivation for learning as well as zero independent work skills. Parents indicated that children did not have the opportunity to learn while communicating interpersonally with the teacher and peers. A fore-referenced difficulties were identified by parents as the major setbacks to media technologies usage in modern schools. Therefore, in the minds of parents, this learning model should be investigated intensively and seriously improved by the teaching community.

Number of views: 357      Download in PDF

4. Sheren Khalid, Surinderpal Kaur, Charity Lee
Media Representation of Online Maid Hiring System (SMO): A Critical Discourse Analysis

Media Education (Mediaobrazovanie), 2020, 60(3): 394-403.
DOI: 10.13187/me.2020.3.394CrossRef

This paper focuses on media representation of Online Maid System (SMO) commonly referred to as direct hiring system in Malaysia. The system was introduced in January 2018. It alters the course of recruitment of foreign domestic helpers from going through recruitment agencies to directly hiring foreign domestic helpers by their employers. The study aims to highlight media representation and to interpret the perspectives and ideologies behind this representation. Several Malaysian newspapers were selected for the analysis of media text for the period between October 2017 – March 2018. To achieve that, the researcher utilizes Critical Discourse Analysis (CDA). The findings suggest that the Malaysian media represented the new system from the employer’s interest perspective as saving cost. This representation was the dominant representation where the financial aspect is foregrounded while the foreign domestic helpers, and their countries of origin’s reaction were suppressed. This representation uncovers a wider ideology of prioritizing Self group’s convenience which reflects a self-interest representation. Furthermore, the direct hiring system also shows a construction of a new social actor’s image of the recruitment agencies. Specifically, they were implicitly represented as cheating employers. In the previous literature, the agents were represented as part of the law and an essential part of it. By examining the rules and regulations between the sending countries and Malaysia in the past decade with regards to foreign domestic helpers, the rules were governed by Memoranda of Understanding between the two governments. These Memoranda of Understanding not only regulate the procedures of recruitments but also serve as a sign of agreement. Yet the new system approached a different path from the past. This could insinuate a more complex future of the bilateral relations between the sending and receiving countries. Accordingly, the media focused on the Malaysian perspective of the issue which marks a major difference to how the previous laws were represented by the media.

Number of views: 457      Download in PDF

5. Faiqa A. Khaliq, Tamsila Naeem, Mohsin Hassan Khan
Impact of Critical National Identity Discourse on Youth in Pakistan: A Proximization Analysis of Pakistani English Newspapers

Media Education (Mediaobrazovanie), 2020, 60(3): 404-415.
DOI: 10.13187/me.2020.3.404CrossRef

The study aims to find out the spatial, temporal and evaluative proximization strategies used by the opinion writers to project Pakistan’s National Identity in the two leading English newspapers of Pakistan: DAWN and The News. The goal set for the study is to find out the impact of critical representation of Pakistan’s National Identity Discourse on Pakistani youth. The study focuses on the issue of Pakistan’s National Identity projection during the ongoing war on terror in Pakistan from 2007-2017. Purposive sampling method is used to collect the data. The epistemological framework of the study is based on Anderson’s (1991) Imagined Communities. The empirical foundation is based on Hart’s (2014) Critical Cognitive Discourse Analysis. Both qualitative and quantitative methods are employed by using Corpus Linguistics as a quantitative tool and proximization analysis as interpretative tool in the present study. To generate the frequencies and concordance lines of lexical items, Antconc is used. The results show that opinion writers used the spatial and temporal deixis to create the negative image of Pakistan during the last decade by linking events of past from collective memories with present. They used temporal and spatial proximization strategies to build the Critical National Identity Discourse of Pakistan by presenting it as a negative imagined community. Pakistani youth is shown as marganalisedcommunity. The evaluative proximization strategy shows that the discourse leaves a negative impact on Pakistani youth.

Number of views: 404      Download in PDF

6. Irina Kyshtymova, Tatyana Anikeeva, Yulia Mochalova
Perception of Axiological and Semantic Code of Characters in Animated Discourse

Media Education (Mediaobrazovanie), 2020, 60(3): 416-429.
DOI: 10.13187/me.2020.3.416CrossRef

The study was dedicated to the research of perception of the axiological and semantic codes embedded in the behavior of characters of popular cartoons by children and young people: Well, Just You Wait! (Nu, pogodi!) (Soviet Union) and Tom and Jerry (USA). Cartoons constituted an important part of the information environment wherein formation of personality originated. The hypothesis that children of primary school age had reduced ability to distinguish categories of axiological and semantic codes of the characters of animated discourse, if the cartoon characters impersonated the functional differences associated with the juxtaposition of "big and strong" – "small and weak", was verified. The study involved 126 junior schoolchildren and 126 students. The test persons evaluated the images of the four main characters of the two cartoons: Well, Just You Wait! and Tom and Jerry on psycho-semantic scales. The results were statistically processed using factor analysis and the Mann-Whitney non-parametric U-test. It emerged that younger schoolchildren perceived anthropomorphic cartoon characters on the basis of traditional functions inherent to fairytale characters, namely: 'big, strong, bad' – 'small, weak, good.' Moral and ethical peculiarities of the characters' behavior that implemented the axiological and semantic code of the character's image, were not differentiated by children. At the same time, the representatives of young people revealed fine differentiation in the assessment of characters' images, their mettle and moral and ethical focus of behavior. Thus, it was demonstrated that the genre of animation, with its form of the culture of laughter, may alleviate the difference in perception and evaluation of the behavior of characters from the standpoint of moral standard by children of primary school age. Children's viewing of cartoons should be accompanied by a discussion of characters' actions and commented on their moral and ethical essence with adult participation.

Number of views: 516      Download in PDF

7. Anastasia Levitskaya, Alexander Fedorov
Analysis of Manipulative Media Texts: World Media Literacy Education Experience

Media Education (Mediaobrazovanie), 2020, 60(3): 430-442.
DOI: 10.13187/me.2020.3.430CrossRef

The 21st century brought a kind of media explosion: every day more and more people of different ages are becoming involved in interactive multimedia processes (which have been radically influenced by the development of satellite television, the Internet, mobile telephony and smart phones), access to information has become almost unlimited, moreover, in many more formats. As never before, the audience began to spend a significant amount of time on access to new multimedia opportunities, on creation, consumption and distribution of media texts of various types and genres, on interaction in a variety of media environments. Against this background, it becomes clear to a much larger number of people and organizations that media illiteracy can lead to very real negative political and social consequences. Of course, false news and other misinformation have been around before, but it is now that media manipulations have acquired a truly global scale. That is why audiences of any age need media competency. Numerous studies prove that media education can give positive results in terms of knowledge, skills and attitudes in terms of analysis and critical reflection of media and misinformation. At the same time, one should not forget that misinformation originators, groups conducting political campaigns using data from social networks, extremists and agents of the “troll factories” have a high level of media competence. Therefore, citizen’s media competencies alone are not enough: in order to resist media manipulation at a democratic state level, it is also necessary to develop the activities of media agencies of various levels and state structures.

Number of views: 415      Download in PDF

8. Elena A. Makarova, Elena L. Makarova, Sergei V. Maximets
Intentional Concepts of Verbal Bullying and Hate Speech as a Means of Expressing Intolerant Attitude to the Speech Object

Media Education (Mediaobrazovanie), 2020, 60(3): 443-453.
DOI: 10.13187/me.2020.3.443CrossRef

Everyday technological innovations emerge bringing new possibilities for people to express themselves in digital world; they also change the conventions of information exchange, communication modes. The d igitalization of different spheres in the world creates huge new opportunities for sharing and cooperation. We can even talk about the advent of a new generation of “digital natives” as if it were inevitable. In order to be successful new technologies should rest on two pillars. First, they must be comprehensive, fill in the gaps, without expanding them. Secondly, they should be based on respect for human rights and dignity. In this context, promoting digital literacy for all has never been so important before. The paper discusses the formation of modern media content specifics intended for social networks, and determines the impact of communication traditions on this content. The new standards of interpersonal communication development were caused by social networks emergence; a result significantly redefined communication itself, fundamentals and traditions. The principle of not only the information production, but also its consumption has changed. We can talk about the emergence of communication explicit form, the essence of which is the lack of standards, lack of tolerance and negative content. In the process of communication a respect to an interlocutor is important. In the situation which lacks respect and tolerance the imbalance of power prevails some negative forms of communication emerge, such as verbal bullying and hate speech. Verbal violence is an insidious thing as it is hard to detect, even harder to resist. Verbal bullying and hate speech as forms of verbal violence in cyber space have been considered in the paper. These phenomena cannot but affect various areas associated with the creation and dissemination of information. It was the media, as the main elements of this sphere that were forced to recognize the situation when their field of activity underwent very significant transformations.

Number of views: 380      Download in PDF

9. Zahra Maqsood, Humera Sharif, Hamedi Mohd Adnan
Representation of Pak-Military Efforts in War on Terror in New York Times and Washington Pos

Media Education (Mediaobrazovanie), 2020, 60(3): 454-464.
DOI: 10.13187/me.2020.3.454CrossRef

This research was a critical study of the discourse used in the American newspapers regarding opinion about Pakistan military efforts in war on terror. So, the purpose of this study was to highlight the representation of Pak military in the discourse. The Qualitative method was engaged to assess the data of the selected content. The data have been collected by simple random sampling from The Washington Post and The New York Times and analyzed by N. Fairclough’s 3D model. Moreover, relevant linguistic tool from the Descriptive stage (1st dimension) were selected. For this, the study used M.K. Halliday’s model of Functional Language to find the relevant linguistic tool to analyze the media discourse. Keeping in focus the main objectives of the study, it only focused on the ideational function of language. The findings revealed that it was through transitivity process and through deliberate choice of lexical material to keep the acts of terrorism active and Pak Military passive in the this regard. The transitivity process showed that Pakistan military role was unsatisfied in its handling of militancy from its soil. The data also turned out to be repeatedly representing particular images of reality through the ideational function of language. Pakistan military administration was taken as submissive in eradicating Islamic fundamentalist. It also revealed the hidden agenda behind such representation that was distorting the image of Islam representing it as promoting militants’ group in the name of religion.

Number of views: 392      Download in PDF

10. Ibtesam Mazahir, Aazadi Fateh Muhammad, Safeena Yaseen, Iqra Iqbal
Projecting Sports/Cricket Diplomacy between India and Pakistan: A Comparative Analysis of leading Media Outlets from both the Countries

Media Education (Mediaobrazovanie), 2020, 60(3): 465-487.
DOI: 10.13187/me.2020.3.465CrossRef

Sports diplomacy has gained much importance with increasing interest in sports internationally. The importance of this new arena as a focal tool of traditional diplomacy cannot be neglected anymore. Bringing nations together on one ground along with their differences in culture and language helps the societies to fill-in the vacuum of understanding one another. Sport is meant to connect the people across the globe and act as a means for many governments to pursue the political interests. This study aims to answer the quest of how sports/cricket diplomacy is depicted by leading media outlets from India and Pakistan and how it differs among the two countries. For this purpose, a comparative content analysis was conducted to examine two newspapers representing India and Pakistan. Findings reveal that sports are the most mentioned topic presented in the news, followed by Pakistani Cricketing Actors as the most stated source of information. Rivalry and Human Interest frames constitute a greater share in framing of news on cricket. Both countries, more or less, share similar patterns in depicting news on sports/cricket diplomacy in the media. Finally, some recommendations for future studies have been suggested in the research. The research holds several limitations due to the lack of useful resources. First and foremost, in the Subcontinental region, there has been a lack of research on sports/cricket diplomacy since its inception and there has not been any concrete work done that could define sport`s role in contemporary relations among the countries. Moreover, no academic researchers have yet come up with a comprehensive method for the evaluation of sports diplomacy hence; no indicators for its measurement have been evolved. Secondly, this research only analyzes newspapers from both countries. It does not examine websites, television, and other versions of the news. That is the reason; the findings of this research are only applicable specifically to the print media, therefore, the comparison with electronic and print media is not presentable.

Number of views: 401      Download in PDF

11. Bashir Memon, Ali Akbar Hingorjo, Abdul Razaque Chhachhar, Rashid Ali Khuhro
A Study of Use of Mobile Phone for Marketing Purpose by Fishermen of the Indus Delta

Media Education (Mediaobrazovanie), 2020, 60(3): 488-497.
DOI: 10.13187/me.2020.3.488CrossRef

The research about the role of mobile phone in different parts of the world shows that the fishing community is also increasingly adopting mobile phone and it is resulting in a more efficient fish market and reduction in uncertainty. The mobile phone is resulting in greater market integration and improvement in the quality of life of fishermen. Moreover, the mobile phone has also been helpful in connecting isolated fishermen communities to mainstream society and disaster risk reduction during the emergency. Similarly, the mobile phone is also playing an important role in helping the ordinary fishermen to get connected with the market and the device is emerging as a highly useful source of essential market information for fishermen communities. Purpose of the study: This article is based on an impact assessment study regarding mobile phone use by fishers of the Indus Delta for the marketing of their fish products. It also envisages the impact of socio–demographic factors on the usage of mobile phones by the fishing communities for better marketing of their output from the fisheries profession. Due to the increasing importance of mobile phones in creating market efficiency in rural markets all around the world, a study was conducted to investigate the impact of mobile on fish marketing in the deltaic region of Sindh Pakistan. Methodology: The data was accumulated by a cross-sectional survey. The data collection instrument was a close-ended questionnaire, and SPSS software was used to analyze the data. Main Findings: It was observed that the majority of the respondents acknowledged the role of mobile phone for receiving market information. That includes enquiring about fish prices, information about dealer buyer, and suitable market to sell their fish products. Applications of this study: this study will be helpful for the government to make policies to facilitate and improve the profession of fisheries for the fisher community in Pakistan. Novelty: This is the first systematic and scientific study to be conducted upon the fishermen of Indus Delta and their mobile usage pattern for fish production marketing purposes.

Number of views: 423      Download in PDF

12. Elena Muryukina, Victoria Voychenko
Generalized Theoretical Model of School Media Education of the Period of “Perestroika” (1984-1991) in the Soviet Russ

Media Education (Mediaobrazovanie), 2020, 60(3): 498-506.
DOI: 10.13187/me.2020.3.498CrossRef

On the basis of the material studied, the media educational practice products analysis (monographs, curriculum documents, periodicals and conferences of different levels articles, thesises and others) we reconstructed the generalized theoretical model of the period of “perestroika” (1984−1991) media education, embodied in educational institutions. Methodological basis of the media educational models was grounded on ideological, aesthetic, practical theories, the theory of critical thinking development. The aim of the reconstructed generalized theoretical media education model is thoroughly developed personality formation with the help of mass-media (cinema, television, press, radio, photography). But taking into account communistic ideology in the USSR, we should elaborate that a thoroughly developed personality supposed reliance on such components as: ideological content and political prowess; a person-collectivist; a person with high moral principles, aesthetic ideals, established in the Soviet society. Media competence in the generalized theoretical media educational model evaluation criteria: the level of cinematograph theory and history knowledge, its specific means of expression; understanding of cinema poetics in the context of the other arts and means of mass communication; the ability to navigate in the current movie schedule; the motives and demands while choosing the films for scholars’ and students’ viewing.

Number of views: 387      Download in PDF

13. Volodymyr Myslavskyi, Ganna Chmil, Oleksandr Bezruchko, Nataliia Cherkasova
From "The Eleventh Year" to "The Man with a Movie Camera": conceptual search of Dziga Vertov

Media Education (Mediaobrazovanie), 2020, 60(3): 507-514.
DOI: 10.13187/me.2020.3.507CrossRef

The objective of this study is to analyze the outcomes of Dziga Vertov’s conceptual search based on his works, The Eleventh Year (1928) and The Man with a Movie Camera (1929), which became the most remarkable documentaries in the Soviet cinematography. The authors also go into the reasons of diametrically opposite reviews of the critics on these films. This article is based on little-known critical publications about these films in the Ukrainian and Russian media in the 1920s. Dziga Vertov came to the All-Ukrainian Photo Cinema Administration (VUFKU) after being fired from Sovkino. Dziga Vertov retained a lot of material shot for the upcoming film, The Man with a Movie Camera, on which he had been working for quite a long time. However, Ukraine stipulated a mandatory condition that he should film The Eleventh Year, a movie about the progress achieved by the republic after the October Revolution. Analysis of Vertov’s contemporaries’ polemics about The Eleventh Year and The Man with a Movie Camera on pages of specialized journals in the 1920s showed that the most common types of publications were: 1. Unconditional recognition (combination of revolutionary ideas with vivid means of expression). 2. Brutal criticism (exaggerated aestheticism and deviation from the Socialist ideology).

Number of views: 438      Download in PDF

14. Aleksandr Pastukhov
Dynamization vs. Hybridisation in Media Texts: Acquisition and Accumulation of New Properties

Media Education (Mediaobrazovanie), 2020, 60(3): 515-529.
DOI: 10.13187/me.2020.3.515CrossRef

World views and forms of human interaction, which can be included in the modern globalism, pose challenges not only for scientific disciplines such as political science or sociology, but also for language and media studies. If one wants to do justice to the global perspective that has become increasingly necessary due to social and cultural developments in these disciplines, the first thing to do in linguistic and media studies is to redefine the subject of study and possibly to expand it. This study takes into consideration new perspectives that give fresh impulses to the debates on genre canon formation and genre canon revision, which have been virulent in diverse formats of public communication. Dynamization and hybridity of media genres as well as the genre spectrum of modern media are presented in the paper as a scalable model that supports systematic and nuanced distinctions between degrees of generic blending. Accordingly contemporary media offer rich text material for developing such a model. The media texts indicate a clear tendency towards mixing of diverse media strategies. It will be also emphasized that this tendency, based on a distinct genres awareness, has been numerously documented in media texts in the recent years. The current revival of genre oriented and media generated text styles, at one hand, represent forms that merge genre attributes and blur the lines between them. The other extreme covers the motley bulk of media texts and makes their distinctive generic elements clearly recognizable, e.g. allows to follow hypothetic text changes from one genre to another. In the conditions of dynamization and hybridization media texts are challenged for the reader as a very complex arrangement of levels, settings and formats. They all perform an overriding unity of mental activity and reflections containing complex and amalgamated generic elements.

Number of views: 363      Download in PDF

15. Hana Pravdová, Eva Karasová
Theoretical Framework of Alternative Media and Current Slovak Media Environment

Media Education (Mediaobrazovanie), 2020, 60(3): 530-538.
DOI: 10.13187/me.2020.3.530CrossRef

The article focuses on the perceptions of alternative media within Slovak media landscape. According to the authors, the recognition of different types of media is an important skill within the set of skills in the field of media literacy. The authors focus on theory of alternative and mainstream media relationship and how it corresponds with the current situation in Slovak media landscape. In theory of alternative media, there are many views on what constitutes an alternative medium. However, a prevailing number of alternative media theorists state that the difference between alternative and mainstream is not clear-cut and that in many cases, the two types of media share some similarities. To reflect this aspect, the term alternative mainstream media was created. In this paper authors focus on three selected Slovak media that are considered alternative. Their features are examined and compared in order to determine whether they reflect the theory of ideal types of alternative media drawn up by Robert Hajek and Nico Carpentier. Based on the examination, two of the selected media are typical examples of alternative media. The third is an unusual example of alternative media as it borrows a lot of features from mainstream media. The authors make the claim that there is a tendency to imitate mainstream’s media practices by deliberately striving to gain credibility, popularity, and thus higher readership.

Number of views: 474      Download in PDF

16. Lyudmila Seliverstova
Vices and Virtues of Capital's Glamor: Typical Character of the Consumer Society in the Modern Russian Television Series

Media Education (Mediaobrazovanie), 2020, 60(3): 539-548.
DOI: 10.13187/me.2020.3.539CrossRef

The article analyzes the iconic and linguistic signs through which the authors of the Russian television series represent the media images of the consumer society of the modern Russian city. The modern consumer society, according to its screen representation, is characterized by the destruction of basic ideas about humanistic values: family relations, the institution of marriage, social relations, for example, charity, public service, etc. The screen demonstrates the absence of any moral atmosphere in modern Russian society. All characters, without exception, talk about love. However the boundaries and essence of this concept are so blurred that it is difficult for the viewer to focus on any of its facets. Typical mass media characters, such as a provincial woman who comes to the big city, a schoolgirl in love with a teacher, a policeman, an official, etc., are presented in the format of a modern mass consumer society, in which everyone parasitizes on each other. Dependents of both genders are trying to balance their social status. The success in the world of glamor, shown in the series, is conditional, beauty is artificial, feelings are simulated. Presumably the intention of the authors of the series was to make it clear that genuine values must be sought in a different social environment. On the one hand, the screen representations of the mass consumption society of modern Moscow cultivate the conventional values of the world of glamor, on the other hand, they reveal the vices of a perverse, cynical, hypocritical society in which artificiality prevails over naturalness.

Number of views: 408      Download in PDF

17. Vadim Timshin, Olga Kolesnikova, Tatyana Plotnikova
Site Usability as an Indicator of the Educational Institution Media Culture (On the Example of Basic Schools of the Kirov Region)

Media Education (Mediaobrazovanie), 2020, 60(3): 549-559.
DOI: 10.13187/me.2020.3.549CrossRef

The article discusses the concept of the site "usability" as an indicator of educational institution media culture. Being a multicomponent concept, usability (the level of accessibility, simplicity and comfort for a visitor to work with the site) includes not only objective aspects affecting operational comfort, but also subjective aspects of perceiving the web interface. The user should easily find the necessary information without getting lost in the functionality and numerous pages, and at the same time enjoy working with the resource. The criteria matrix proposed by the authors allows to study the level of the site usability of a general educational institution and evaluate its success. The research results based on the sites of 37 basic schools of the Kirov region included in the Basic School Project showed that focusing on user-friendly web-interface parameters is poorly developed. Educational organizations do not pay due attention to the proper development of the header (the "head" of the site), the footer (the "basement" of the site), and of the site content usability as a whole. Despite the fact that the resources analyzed clearly demonstrate complying with legal requirements to the structure and content of the site, at the same time, the user convenience parameters are taken into account insignificantly. All this reduce the work efficiency, leads to site visitors’ dissatisfaction. It is emphasized that usability plays an important role in the effective interaction of students with the institution, affects the formation of the school image and loyal public attitude. The research results are of practical importance and can be used to increase the level of information work and media culture of educational institutions in the Internet.

Number of views: 459      Download in PDF

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