2 June 16, 2023
1. Ludmila Brusenskaya, Irina Belyaeva, Ludmila Kulumbegova
Quantitative Evaluation as an Expressive Means in Media Discourse
Media Education (Mediaobrazovanie). 2023. 19(2): 205-211.
Number of views: 329 Download in PDF
2. Alexander Fedorov, Anastasia LevitskayaMedia Education (Mediaobrazovanie). 2023. 19(2): 205-211.
Abstract:
The phenomenon of quantification in general and quantitative evaluation in particular is extremely important for the text content. Emotional evaluation is considered to be connected with the feature of “good”/“bad”, intellectual evaluation – with “reliability”/“unreliability”, taking into consideration not only space and time continuum, but also quantitative evaluation. Such an evaluation involves comparison with some kind of average normative indicator or corresponding to the expectations of communicants. Quantitative evaluation is characterized by the pragmatic co-meanings, including co-meanings created due to correlations of units “many/few” with “good/bad”. In the context, the use of multi-level quantifiers makes it possible to express different connotations. Quantitative evaluation is connected with the intellectual, logical and pragmatic aspects of interpretation of multilevel linguistic units. In the article, the expressive possibilities of multi-level means of quantitative evaluation are identified based on 2021–2023 media discourse. Occasional quantification of uncountable objects, non-standard compatibility with mesuratives, hyperbole and meiosis present increased expressiveness, and, consequently, perlocution of the media text. Quantitative evaluation provides comprehension and interpretation of reality taking into consideration non-discreteness/discreteness. A complicated system of multi-level units with functionally pragmatic (including stylistic and rhetorical) diversity and variability is used to express a quantitative evaluation. The media text author, nominating quantitative differences, focuses on the pragmatic amplification function typical for quantifiers. Quantitative evaluation is pragmatically oriented, that is, significant for media discourse.
The phenomenon of quantification in general and quantitative evaluation in particular is extremely important for the text content. Emotional evaluation is considered to be connected with the feature of “good”/“bad”, intellectual evaluation – with “reliability”/“unreliability”, taking into consideration not only space and time continuum, but also quantitative evaluation. Such an evaluation involves comparison with some kind of average normative indicator or corresponding to the expectations of communicants. Quantitative evaluation is characterized by the pragmatic co-meanings, including co-meanings created due to correlations of units “many/few” with “good/bad”. In the context, the use of multi-level quantifiers makes it possible to express different connotations. Quantitative evaluation is connected with the intellectual, logical and pragmatic aspects of interpretation of multilevel linguistic units. In the article, the expressive possibilities of multi-level means of quantitative evaluation are identified based on 2021–2023 media discourse. Occasional quantification of uncountable objects, non-standard compatibility with mesuratives, hyperbole and meiosis present increased expressiveness, and, consequently, perlocution of the media text. Quantitative evaluation provides comprehension and interpretation of reality taking into consideration non-discreteness/discreteness. A complicated system of multi-level units with functionally pragmatic (including stylistic and rhetorical) diversity and variability is used to express a quantitative evaluation. The media text author, nominating quantitative differences, focuses on the pragmatic amplification function typical for quantifiers. Quantitative evaluation is pragmatically oriented, that is, significant for media discourse.
Number of views: 329 Download in PDF
Western Cinema on the Pages of the Magazine Soviet Screen: 1957–1968
Media Education (Mediaobrazovanie). 2023. 19(2): 212-269.
Number of views: 303 Download in PDF
3. Olga GorbatkovaMedia Education (Mediaobrazovanie). 2023. 19(2): 212-269.
Abstract:
The subject of Western cinematography was presented in a rather limited volume on the pages of the Soviet Screen magazine in 1957–1960. However, with the appointment of film critic Dmitry Pisarevsky (1912–1990) to the post of editor-in-chief the "thaw" tendencies in the Soviet screen led to a gradual increase in the number of materials about foreign cinema on the pages of the magazine (sometimes they took up to a third of the total volume of the issue). Increasingly, photographs of Western movie stars were published (in rare cases, even on color covers), neutrally or positively presented biographies of Hollywood and European actors and directors, articles about Western film weeks and international film festivals, reviews of Western films, etc. Although, no doubt, there were also ideologically biased materials in this magazine. Based on the content analysis (in the context of the historical, socio-cultural and political situation, etc.) of the texts published during the "thaw" period of the magazine Soviet Screen (1957–1968), the authors came to the conclusion that materials on the subject of Western cinema on this stage can be divided into the following genres: - ideologized articles emphasizing criticism of bourgeois cinema and its harmful influence on the audience; - articles on the history of Western cinema (as a rule, about the period of the Great Silent, with a minimum degree of ideologization); - biographies and creative portraits of Western actors and directors (often neutrally or positively evaluating these filmmakers); - interviews with Western filmmakers (here, as a rule, interlocutors were selected from among "progressive artists"); - reviews of Western films (positive in relation to most of the Soviet film distribution repertoire and often negative in relation to those movies that were considered ideologically harmful); - articles about international film festivals and weeks of foreign cinema in the USSR (with a clear division into "progressive" and "bourgeois" cinematography); - reviews of the current repertoire of Western national cinematographies (here, as a rule, criticism of bourgeois cinematography was also combined with a positive assessment of works and trends ideologically acceptable to the USSR); - short informational materials about events in Western cinema (from neutral reports to caustic feuilletons and "yellow" gossip).
The subject of Western cinematography was presented in a rather limited volume on the pages of the Soviet Screen magazine in 1957–1960. However, with the appointment of film critic Dmitry Pisarevsky (1912–1990) to the post of editor-in-chief the "thaw" tendencies in the Soviet screen led to a gradual increase in the number of materials about foreign cinema on the pages of the magazine (sometimes they took up to a third of the total volume of the issue). Increasingly, photographs of Western movie stars were published (in rare cases, even on color covers), neutrally or positively presented biographies of Hollywood and European actors and directors, articles about Western film weeks and international film festivals, reviews of Western films, etc. Although, no doubt, there were also ideologically biased materials in this magazine. Based on the content analysis (in the context of the historical, socio-cultural and political situation, etc.) of the texts published during the "thaw" period of the magazine Soviet Screen (1957–1968), the authors came to the conclusion that materials on the subject of Western cinema on this stage can be divided into the following genres: - ideologized articles emphasizing criticism of bourgeois cinema and its harmful influence on the audience; - articles on the history of Western cinema (as a rule, about the period of the Great Silent, with a minimum degree of ideologization); - biographies and creative portraits of Western actors and directors (often neutrally or positively evaluating these filmmakers); - interviews with Western filmmakers (here, as a rule, interlocutors were selected from among "progressive artists"); - reviews of Western films (positive in relation to most of the Soviet film distribution repertoire and often negative in relation to those movies that were considered ideologically harmful); - articles about international film festivals and weeks of foreign cinema in the USSR (with a clear division into "progressive" and "bourgeois" cinematography); - reviews of the current repertoire of Western national cinematographies (here, as a rule, criticism of bourgeois cinematography was also combined with a positive assessment of works and trends ideologically acceptable to the USSR); - short informational materials about events in Western cinema (from neutral reports to caustic feuilletons and "yellow" gossip).
Number of views: 303 Download in PDF
Theoretical Articles by Film Critic Semyon Freilich in the Cinema Art Journal
Media Education (Mediaobrazovanie). 2023. 19(2): 270-280.
Number of views: 304 Download in PDF
4. Elena Kornienko, Andrei NovikovMedia Education (Mediaobrazovanie). 2023. 19(2): 270-280.
Abstract:
The article reveals the theoretical approaches of the Soviet and Russian film critic and screenwriter, Prof. Dr. S.I. Freilich (1920–2005), which are reflected in his scientific articles published in the Cinema Art journal. Professional activity of S.I. Freilich was associated with the analysis of the problems of the history of cinematography, the methodology of film studies, the theory and history of cinema. He devoted his main theoretical works on cinematographic issues mainly to professional issues of film dramaturgy. As a result of the content analysis of the main theoretical articles of the film critic Semyon Freilich, published in the Cinema Art journal, we came to the following conclusions: - the author devoted his main theoretical works mainly to professional issues of film writing and film criticism, while most of his publications were written in line with the ideological and political dogmas of a particular Soviet historical period; - in many of his theoretical articles of different years, S.I. Freilich turns to the analysis of the cinematic heritage of S. Eisenstein; - the film critic considered the improvement of the theory of style to be a task of paramount importance for the further development of screenwriting and film art in general, therefore he repeatedly addressed this problem in his theoretical articles. - the theoretical articles of the author contain cinematic terms, are not devoid of expressive artistic imagery; the stated theoretical concepts are confirmed by clear logic and consistent argumentation based on primary sources; the author's position and the author's attitude to the subject of research are clearly seen in the general content and generalizing conclusions; in structural terms, his articles are usually in a scientific style, have a clear structure and a significant amount.
The article reveals the theoretical approaches of the Soviet and Russian film critic and screenwriter, Prof. Dr. S.I. Freilich (1920–2005), which are reflected in his scientific articles published in the Cinema Art journal. Professional activity of S.I. Freilich was associated with the analysis of the problems of the history of cinematography, the methodology of film studies, the theory and history of cinema. He devoted his main theoretical works on cinematographic issues mainly to professional issues of film dramaturgy. As a result of the content analysis of the main theoretical articles of the film critic Semyon Freilich, published in the Cinema Art journal, we came to the following conclusions: - the author devoted his main theoretical works mainly to professional issues of film writing and film criticism, while most of his publications were written in line with the ideological and political dogmas of a particular Soviet historical period; - in many of his theoretical articles of different years, S.I. Freilich turns to the analysis of the cinematic heritage of S. Eisenstein; - the film critic considered the improvement of the theory of style to be a task of paramount importance for the further development of screenwriting and film art in general, therefore he repeatedly addressed this problem in his theoretical articles. - the theoretical articles of the author contain cinematic terms, are not devoid of expressive artistic imagery; the stated theoretical concepts are confirmed by clear logic and consistent argumentation based on primary sources; the author's position and the author's attitude to the subject of research are clearly seen in the general content and generalizing conclusions; in structural terms, his articles are usually in a scientific style, have a clear structure and a significant amount.
Number of views: 304 Download in PDF
Western Cinematography on the Pages of the Soviet Cinema Screen Magazine: 1939–1941
Media Education (Mediaobrazovanie). 2023. 19(2): 281-289.
Number of views: 298 Download in PDF
5. Olga KosachovaMedia Education (Mediaobrazovanie). 2023. 19(2): 281-289.
Abstract:
By 1939, the struggle for power in the “top” of the USSR was almost finished, with the “opposition” was over. The flywheel of repression began to noticeably decrease. Under these conditions, in 1939–1941, the Soviet government supported in high level of ideological control over cinema. And although by the end of the 1930s there were no cultural and artistic “groups” in the USSR, and for many years a single “method of socialist realism” was prescribed for all cultural figures, the authorities still tried to tighten the screws on ideological pressure even more, reducing, for example, to minimize the import of foreign film production. That’s why July 19, 1939 Committee for Cinematography under the Council of People’s Commissars of the USSR approved the “Regulations on the Directorate for Controlling the Film Repertoire” and the “Instructions on the Procedure for Controlling the Release, Distribution and Demonstration of Films”, where everything was subject to the strictest regulations. It is clear that in such a situation, the Soviet Cinema Screen magazine, as an organ of the Committee for Cinematography under the Council of People’s Commissars of the USSR, had to obey strict party requirements. The share of materials about foreign cinema in the magazine has become almost negligible. Moreover, the vast majority of the issues of the magazine Soviet Cinema Screen of 1939–1941 were, in general, devoid of articles about Western films... Therefore, based on the content analysis of texts published in the Soviet Cinema Screen magazine from 1939 to 1941, we came to the conclusion that practically the only genre of materials about Western cinema of this period was journalistic articles about (mainly) Hollywood cinema, ingenerally very negatively evaluating it and its ideological orientation.
By 1939, the struggle for power in the “top” of the USSR was almost finished, with the “opposition” was over. The flywheel of repression began to noticeably decrease. Under these conditions, in 1939–1941, the Soviet government supported in high level of ideological control over cinema. And although by the end of the 1930s there were no cultural and artistic “groups” in the USSR, and for many years a single “method of socialist realism” was prescribed for all cultural figures, the authorities still tried to tighten the screws on ideological pressure even more, reducing, for example, to minimize the import of foreign film production. That’s why July 19, 1939 Committee for Cinematography under the Council of People’s Commissars of the USSR approved the “Regulations on the Directorate for Controlling the Film Repertoire” and the “Instructions on the Procedure for Controlling the Release, Distribution and Demonstration of Films”, where everything was subject to the strictest regulations. It is clear that in such a situation, the Soviet Cinema Screen magazine, as an organ of the Committee for Cinematography under the Council of People’s Commissars of the USSR, had to obey strict party requirements. The share of materials about foreign cinema in the magazine has become almost negligible. Moreover, the vast majority of the issues of the magazine Soviet Cinema Screen of 1939–1941 were, in general, devoid of articles about Western films... Therefore, based on the content analysis of texts published in the Soviet Cinema Screen magazine from 1939 to 1941, we came to the conclusion that practically the only genre of materials about Western cinema of this period was journalistic articles about (mainly) Hollywood cinema, ingenerally very negatively evaluating it and its ideological orientation.
Number of views: 298 Download in PDF
Western Remakes: Textual and Cultural Aspects
Media Education (Mediaobrazovanie). 2023. 19(2): 290-301.
Number of views: 291 Download in PDF
6. Ella Kulikova, Victor Barabash, Zaira TedeevaMedia Education (Mediaobrazovanie). 2023. 19(2): 290-301.
Abstract:
The article analyses the textual and cultural aspects of Western remakes. Particular attention is paid to the genre and dramatic analysis of remakes, the system of characters, as well as the cultural messages of the films. The author considers an ambivalent attitude among film critics and scientists towards remake phenomenon. On the one hand, remakes contain for the viewer a marker of a famous film, on the other hand, remakes risk failing at the box office if they give way to the original films. The author focuses on the analysis of remakes as semiotic objects that create new realities through director’s and viewer’s interpretation. A number of typical features and modern trends of Westerns remakes have been identified. Ways to increase the popularity of remakes of this genre are proposed. The author analyzed four couples of original Westerns and their remakes: Cimarron by Wesley Ruggles (1931)/Cimarron by Anthony Mann (1960); Stagecoach by John Ford (1939)/Stagecoach by Gordon Douglas (1966); 3:10 to Yuma by Delmer Daves (1957)/3:10 to Yuma by James Mangold (2007); True Grit by Henry Hathaway (1969)/True Grit by Joel Coen and Ethan Coen (2010). Considering the Westerns remakes through the prism of the textual aspect, the author concluded that despite the similarity of the plot and characters, the remake of the film, thanks to the interpretations of the director, creates a new semiotic object for the viewer’s perception. Hybridization of genres, changes in the plot and new characters creates a new reality. It would seem that the viewer of the remake is transferred to the same time and place, he see the same characters, but nevertheless, the new directorial style places delicate and clear accents that form new semantic and cultural ties.
The article analyses the textual and cultural aspects of Western remakes. Particular attention is paid to the genre and dramatic analysis of remakes, the system of characters, as well as the cultural messages of the films. The author considers an ambivalent attitude among film critics and scientists towards remake phenomenon. On the one hand, remakes contain for the viewer a marker of a famous film, on the other hand, remakes risk failing at the box office if they give way to the original films. The author focuses on the analysis of remakes as semiotic objects that create new realities through director’s and viewer’s interpretation. A number of typical features and modern trends of Westerns remakes have been identified. Ways to increase the popularity of remakes of this genre are proposed. The author analyzed four couples of original Westerns and their remakes: Cimarron by Wesley Ruggles (1931)/Cimarron by Anthony Mann (1960); Stagecoach by John Ford (1939)/Stagecoach by Gordon Douglas (1966); 3:10 to Yuma by Delmer Daves (1957)/3:10 to Yuma by James Mangold (2007); True Grit by Henry Hathaway (1969)/True Grit by Joel Coen and Ethan Coen (2010). Considering the Westerns remakes through the prism of the textual aspect, the author concluded that despite the similarity of the plot and characters, the remake of the film, thanks to the interpretations of the director, creates a new semiotic object for the viewer’s perception. Hybridization of genres, changes in the plot and new characters creates a new reality. It would seem that the viewer of the remake is transferred to the same time and place, he see the same characters, but nevertheless, the new directorial style places delicate and clear accents that form new semantic and cultural ties.
Number of views: 291 Download in PDF
The Pragmatic Component of Semantics and Its Role in Media Texts
Media Education (Mediaobrazovanie). 2023. 19(2): 302-309.
Number of views: 295 Download in PDF
7. Lai LingzhiMedia Education (Mediaobrazovanie). 2023. 19(2): 302-309.
Abstract:
The pragmatic meanings of widely used nominations are the result of the constant dynamics of socio-cultural values. Word pragmatics knowledge makes it possible for the media text author to adequately implement intentions using various markers of their expression, and for the reader to interpret the intentions of the text author such as non-literal meaning, irony, pejorativeness or, conversely, meliorativeness. The pragmatic components should include such parameters of the word as its compliance/non-compliance with the spirit of time, fashion. The article analyzes the types of pragmatic components in the meaning of linguistic units based on the material of modern media texts, shows the dynamics of pragmatic connotations depending on socio-cultural conditions. The use of contextual and sociolinguistic analysis was chosen, as well as methods such as observation and interpretation, a synchronous-descriptive approach was used, as well as elements of diachronic description (to detect the dynamics of pragmatic meanings). The pragmatic component of semantics plays an important role in generating a media text, since the social co-meaning of a linguistic unit accompanying the subject-logical content turns out to be extremely significant. As it has been shown, in the collective linguistic consciousness there really exist words-pragmems expressing all these important characteristics.
The pragmatic meanings of widely used nominations are the result of the constant dynamics of socio-cultural values. Word pragmatics knowledge makes it possible for the media text author to adequately implement intentions using various markers of their expression, and for the reader to interpret the intentions of the text author such as non-literal meaning, irony, pejorativeness or, conversely, meliorativeness. The pragmatic components should include such parameters of the word as its compliance/non-compliance with the spirit of time, fashion. The article analyzes the types of pragmatic components in the meaning of linguistic units based on the material of modern media texts, shows the dynamics of pragmatic connotations depending on socio-cultural conditions. The use of contextual and sociolinguistic analysis was chosen, as well as methods such as observation and interpretation, a synchronous-descriptive approach was used, as well as elements of diachronic description (to detect the dynamics of pragmatic meanings). The pragmatic component of semantics plays an important role in generating a media text, since the social co-meaning of a linguistic unit accompanying the subject-logical content turns out to be extremely significant. As it has been shown, in the collective linguistic consciousness there really exist words-pragmems expressing all these important characteristics.
Number of views: 295 Download in PDF
Journalistic Education in Higher Educational Institutions of China
Media Education (Mediaobrazovanie). 2023. 19(2): 310-316.
Number of views: 290 Download in PDF
8. Ruma Saha, Sharmila Kayal, Lakhan RaghuvanshiMedia Education (Mediaobrazovanie). 2023. 19(2): 310-316.
Abstract:
Education in the specialty “journalism and mass communications” is a relatively special part of the higher education system in China, its ideological and political attributes determine the features that distinguish it from other disciplines of organizational management and practical activities in this field. For example, in China, party and state bodies are deeply interested in training personnel in the field of journalism and mass communications in higher educational institutions of the country. This approach is not only unique in the education system of the country of China, but also has no analogues in the system of world higher education. The study of politics, traditions and other cultural and historical components have allowed us to identify the features of education in the field of communicative specialties in the specified country (Zhang Kun: 2020). The purpose of the study is to identify trends in the training of specialists in the field of journalism and mass communications in China. Research methods – analysis of documents of educational programs in the disciplines “journalism and mass communications”. For more than 100 years of development, China's higher education in the field of journalism and mass communication has gone from the initial period of creation, formation to mature development. Journalism and mass communication as an essential component of the higher education system have reached significant proportions in China.
Education in the specialty “journalism and mass communications” is a relatively special part of the higher education system in China, its ideological and political attributes determine the features that distinguish it from other disciplines of organizational management and practical activities in this field. For example, in China, party and state bodies are deeply interested in training personnel in the field of journalism and mass communications in higher educational institutions of the country. This approach is not only unique in the education system of the country of China, but also has no analogues in the system of world higher education. The study of politics, traditions and other cultural and historical components have allowed us to identify the features of education in the field of communicative specialties in the specified country (Zhang Kun: 2020). The purpose of the study is to identify trends in the training of specialists in the field of journalism and mass communications in China. Research methods – analysis of documents of educational programs in the disciplines “journalism and mass communications”. For more than 100 years of development, China's higher education in the field of journalism and mass communication has gone from the initial period of creation, formation to mature development. Journalism and mass communication as an essential component of the higher education system have reached significant proportions in China.
Number of views: 290 Download in PDF
Promotional Tool of Indian Academics Through Social Media and Its Implication on Users
Media Education (Mediaobrazovanie). 2023. 19(2): 317-328.
Number of views: 311 Download in PDF
9. Frans Sayogie, Annisa Milati Husein, Evelyna Dyah Puspitasari, Nihayatun Ni’mahMedia Education (Mediaobrazovanie). 2023. 19(2): 317-328.
Abstract:
The Influence and usages of social media in contemporary times is ubiquitous. The phenomenon has changed from its navigation networking to marketing to brand building simultaneously. It is noteworthy to mention that the reach of social networking sites has increased threefold in the Indian context. While mentioning the Indian academics, their promotional tool is very conventional and usually there are hardly any paradigm shifts over the years. But nowadays, there is a shift of technique to reach out to the youths for admission purposes and to enhance the brand legacy. It is quite interesting to look through the lens of promotional tools of academics (which is not very popular and unconventional) usages of social media. The present study will describe the scenario of Indian Academics usages of social media tools for endorsement and its insinuations on the users. The study has adopted thematic interpretive phenomenological analysis to understand the user’s perception and behaviour after articulation of their attitude. The content analysis method also been used through NVivo suggests that there is a positive effect on the users to get information about the academics and through its espousal marketing approach they are quite successful to increase the views or likes for their varsity’s promotion.
The Influence and usages of social media in contemporary times is ubiquitous. The phenomenon has changed from its navigation networking to marketing to brand building simultaneously. It is noteworthy to mention that the reach of social networking sites has increased threefold in the Indian context. While mentioning the Indian academics, their promotional tool is very conventional and usually there are hardly any paradigm shifts over the years. But nowadays, there is a shift of technique to reach out to the youths for admission purposes and to enhance the brand legacy. It is quite interesting to look through the lens of promotional tools of academics (which is not very popular and unconventional) usages of social media. The present study will describe the scenario of Indian Academics usages of social media tools for endorsement and its insinuations on the users. The study has adopted thematic interpretive phenomenological analysis to understand the user’s perception and behaviour after articulation of their attitude. The content analysis method also been used through NVivo suggests that there is a positive effect on the users to get information about the academics and through its espousal marketing approach they are quite successful to increase the views or likes for their varsity’s promotion.
Number of views: 311 Download in PDF
Racial Discrimination in Western Beauty Product Advertisements
Media Education (Mediaobrazovanie). 2023. 19(2): 329-336.
Number of views: 311 Download in PDF
10. Li YingyingMedia Education (Mediaobrazovanie). 2023. 19(2): 329-336.
Abstract:
This research analyzes the issue of racial discrimination towards black people that occurs in the advertisement. Discrimination occurs in western beauty product advertisements like skincare, bodycare, and haircare. This research aims to reveal and explain how racial discrimination exists in western beauty product advertisements. The researchers use qualitative descriptive and audio-visual methods to conduct this research. The data in this research derive from some western beauty product advertisements. The research aims to give a perception of racial discrimination through the analysis by linking some advertisements with racial discrimination theory and semiotics theory. Based on the discussion, the researchers conclude that racial discrimination in advertisements, especially beauty product advertisements that should have gone for many years, is still present six years later in a subtle way. The advertisers utilize racial stereotypes to promote their products. Many people still think Whites are better than Blacks. This promotes degrading behavior like black-and-white stereotypes and advertisements that promote white supremacy to grab viewers’ attention.
This research analyzes the issue of racial discrimination towards black people that occurs in the advertisement. Discrimination occurs in western beauty product advertisements like skincare, bodycare, and haircare. This research aims to reveal and explain how racial discrimination exists in western beauty product advertisements. The researchers use qualitative descriptive and audio-visual methods to conduct this research. The data in this research derive from some western beauty product advertisements. The research aims to give a perception of racial discrimination through the analysis by linking some advertisements with racial discrimination theory and semiotics theory. Based on the discussion, the researchers conclude that racial discrimination in advertisements, especially beauty product advertisements that should have gone for many years, is still present six years later in a subtle way. The advertisers utilize racial stereotypes to promote their products. Many people still think Whites are better than Blacks. This promotes degrading behavior like black-and-white stereotypes and advertisements that promote white supremacy to grab viewers’ attention.
Number of views: 311 Download in PDF
The Construction of the Network Media as an Ideal model of Public Information Dissemination During the Epidemic of Novel Coronavirus Pneumonia
Media Education (Mediaobrazovanie). 2023. 19(2): 337-342.
Number of views: 311 Download in PDF
11. Media Education (Mediaobrazovanie). 2023. 19(2): 337-342.
Abstract:
This article discusses issue of public information dissemination in the context of the epidemic of Novel coronavirus pneumonia. In recent years, human-oriented mass media have become widely popular, which, however, have not become the optimal model for the dissemination of public information. The author focuses on the problem of decentralized dissemination of public information on the Network media in the context of an infodemic, which derived from the epidemic of Novel coronavirus pneumonia, and the main method used in the study is desk research, that is, collecting and analyzing data from publicly available sources. The empirical base used media content from the Internet sources, media discourse from news broadcasts, international sociological surveys, etc. In this regard, from the perspective of the relationship between the Network media platforms and individual Internet users the following suggestions are put forward for the construction of an ideal model of public information dissemination on the Network media: In the period of public emergencies, the Network media should improve the connection between content of public information and individual Internet users. The Network media should also enhance their own professionalism of the media. Centralized and decentralized communication represented by the media must coexist and assist each other.
This article discusses issue of public information dissemination in the context of the epidemic of Novel coronavirus pneumonia. In recent years, human-oriented mass media have become widely popular, which, however, have not become the optimal model for the dissemination of public information. The author focuses on the problem of decentralized dissemination of public information on the Network media in the context of an infodemic, which derived from the epidemic of Novel coronavirus pneumonia, and the main method used in the study is desk research, that is, collecting and analyzing data from publicly available sources. The empirical base used media content from the Internet sources, media discourse from news broadcasts, international sociological surveys, etc. In this regard, from the perspective of the relationship between the Network media platforms and individual Internet users the following suggestions are put forward for the construction of an ideal model of public information dissemination on the Network media: In the period of public emergencies, the Network media should improve the connection between content of public information and individual Internet users. The Network media should also enhance their own professionalism of the media. Centralized and decentralized communication represented by the media must coexist and assist each other.
Number of views: 311 Download in PDF