1 March 19, 2024
1. Irina Arkhangelskaya
Political Humor in KVN (1986–1999)
Media Education (Mediaobrazovanie). 2024. 20(1): 3-14.
Number of views: 82 Download in PDF
2. Alla Bespalova, Elena ShirinaMedia Education (Mediaobrazovanie). 2024. 20(1): 3-14.
Abstract:
The article traces evolution of political humor in popular Russian television game KVN in 1986–1999. The online survey, which involved 100 KVN fans aged 41–65, helped to figure out what political sketches or gags are the most memorable and might reflect the problems of the period. The author analyzes the show’s content taking into consideration the main political and economic events which took place in the USSR during Perestroika and later in the Russian Federation in the 1990s. Having studied KVN’s archive video materials (1986–1999), a documentary series History of Russian humor (2012), academic works of Russian and Western scholars, and mass media publications on the game, the author noticed the change in humor modus during those years. Tough criticism of the Soviet system combined with hopes for positive changes in the late 1980s. The teams joked on domestic issues, corrupt politicians, disintegration, territorial losses, and admired the Western lifestyle in the 1990s. The game seemed to be above politics, but indirectly supported Boris Yeltsin during 1996 presidential campaign. KVN players were “homo sovieticus”: they had common memories, background, and experience. The game worked as “soft power” uniting teams from the former USSR republics in one cultural territory.
The article traces evolution of political humor in popular Russian television game KVN in 1986–1999. The online survey, which involved 100 KVN fans aged 41–65, helped to figure out what political sketches or gags are the most memorable and might reflect the problems of the period. The author analyzes the show’s content taking into consideration the main political and economic events which took place in the USSR during Perestroika and later in the Russian Federation in the 1990s. Having studied KVN’s archive video materials (1986–1999), a documentary series History of Russian humor (2012), academic works of Russian and Western scholars, and mass media publications on the game, the author noticed the change in humor modus during those years. Tough criticism of the Soviet system combined with hopes for positive changes in the late 1980s. The teams joked on domestic issues, corrupt politicians, disintegration, territorial losses, and admired the Western lifestyle in the 1990s. The game seemed to be above politics, but indirectly supported Boris Yeltsin during 1996 presidential campaign. KVN players were “homo sovieticus”: they had common memories, background, and experience. The game worked as “soft power” uniting teams from the former USSR republics in one cultural territory.
Number of views: 82 Download in PDF
The Competence Paradigm of the State Examination in Professional Media Education: Problems and Experience
Media Education (Mediaobrazovanie). 2024. 20(1): 15-24.
Number of views: 56 Download in PDF
3. Irina Chelysheva, Galina MikhalevaMedia Education (Mediaobrazovanie). 2024. 20(1): 15-24.
Abstract:
The article analyses and summarises the experience of conducting the state final assessment of undergraduate students in journalism with regard to the competence-based examination model. The relevance of the study is related to the need to achieve systemic unity between the competencebased concept of university training of journalists and its final stage that is the assessment of the quality of the received education. Sinceprofessional competence has an integral activity nature, the knowledge paradigm of the final assessment used for many years does not meet modern requirements. The article describes the reasons and primary goals that determined the transition to a new concept of the state examination at the Southern Federal University in 2021. The article offers the rationale for choosing a case method as the main means of assessing the degree of professional competencies among graduates, including examples of developed case tasks. To assess the effectiveness of the applied innovative methods in 2021-2023 the authors surveyed 4th-year undergraduate students in journalism and members of the state examination boards. An empirical study enabled to determine the level of satisfaction of all participants in the educational process with the new model of the final exam to identify the degree of its effectiveness, as well as potential opportunities and ways to improve. The article presents the dynamics of the survey results and their interpretation. The authors conclude that a practice-based approach should be used not only in the process of training journalists but also in organising the final examination. Implementing interdisciplinary case-based tasks allows graduates to demonstrate the degree of competency formation provided by the educational program, which contributes to their confident entry into the modern media.
The article analyses and summarises the experience of conducting the state final assessment of undergraduate students in journalism with regard to the competence-based examination model. The relevance of the study is related to the need to achieve systemic unity between the competencebased concept of university training of journalists and its final stage that is the assessment of the quality of the received education. Sinceprofessional competence has an integral activity nature, the knowledge paradigm of the final assessment used for many years does not meet modern requirements. The article describes the reasons and primary goals that determined the transition to a new concept of the state examination at the Southern Federal University in 2021. The article offers the rationale for choosing a case method as the main means of assessing the degree of professional competencies among graduates, including examples of developed case tasks. To assess the effectiveness of the applied innovative methods in 2021-2023 the authors surveyed 4th-year undergraduate students in journalism and members of the state examination boards. An empirical study enabled to determine the level of satisfaction of all participants in the educational process with the new model of the final exam to identify the degree of its effectiveness, as well as potential opportunities and ways to improve. The article presents the dynamics of the survey results and their interpretation. The authors conclude that a practice-based approach should be used not only in the process of training journalists but also in organising the final examination. Implementing interdisciplinary case-based tasks allows graduates to demonstrate the degree of competency formation provided by the educational program, which contributes to their confident entry into the modern media.
Number of views: 56 Download in PDF
Portrayals of Families and Family Upbringing in Russian Films: Prospects for Film and Media Education
Media Education (Mediaobrazovanie). 2024. 20(1): 25-31.
Number of views: 59 Download in PDF
4. Igor Kozlikhin, Alexey DemidovMedia Education (Mediaobrazovanie). 2024. 20(1): 25-31.
Abstract:
The research looks into a comprehensive analysis of the family portrayals in Russian feature films in terms of media education. This opens up a whole range of scientific research objectives that would allow such an analysis to be carried out: to define the family portrayals and their role in Russian feature films; to study philosophical and anthropological approaches to family and family upbringing in Soviet and Russian feature films; to determine the main genres of media texts in which the topic is reflected; to state media education objectives at each specific historical stage; to trace the transformational alterations in the family image created in Russian feature films; to consider social, cultural and political contexts of the theme including the media texts authors’ concepts of interpreting the topic in Soviet and Russian feature films; to define the typical family patterns presented in audiovisual texts; to specify media education goals at each historical stage; to predict further representation of the topic under study in Russian films of different genres. Moreover, it is essential that the research into the topic of family and familial relationships in Russian films should mainly focus on analysing the opportunities of studying such audiovisual texts that are an effective means of influencing various audiences, especially children and young people, in the context of media education.
The research looks into a comprehensive analysis of the family portrayals in Russian feature films in terms of media education. This opens up a whole range of scientific research objectives that would allow such an analysis to be carried out: to define the family portrayals and their role in Russian feature films; to study philosophical and anthropological approaches to family and family upbringing in Soviet and Russian feature films; to determine the main genres of media texts in which the topic is reflected; to state media education objectives at each specific historical stage; to trace the transformational alterations in the family image created in Russian feature films; to consider social, cultural and political contexts of the theme including the media texts authors’ concepts of interpreting the topic in Soviet and Russian feature films; to define the typical family patterns presented in audiovisual texts; to specify media education goals at each historical stage; to predict further representation of the topic under study in Russian films of different genres. Moreover, it is essential that the research into the topic of family and familial relationships in Russian films should mainly focus on analysing the opportunities of studying such audiovisual texts that are an effective means of influencing various audiences, especially children and young people, in the context of media education.
Number of views: 59 Download in PDF
Using Generative Neural Networks as a Media in Education: Formal Analysis in the Context of the Russian Legal System
Media Education (Mediaobrazovanie). 2024. 20(1): 32-39.
Number of views: 56 Download in PDF
5. Alexander Fedorov, Anastasia Levitskaya, Andrei NovikovMedia Education (Mediaobrazovanie). 2024. 20(1): 32-39.
Abstract:
The article discusses using of generative neural networks in education, especially in legal education, as an example, employing formal analysis in the context of the Russian legal system. Neural networks are considered as a kind of media and hence the issue of using neural networks by students is by nature a question of media education, its application, and its limits. The core question is whether it is possible to give students the opportunity to use generative neural networks when performing tasks like writing a diploma. Neural networks are considered as a kind of “new media” that must be assessed in the context of the media philosophy dichotomy between “tool” and “body”. The article reviews several scenarios of law students using neural networks and the conclusion is provided that not in all cases it is inadmissible. However, in the cases that concern the core competences that relate to understanding law as a phenomenon of information and communication, it is inadmissible. Such core competences imply command of natural language and writing reasoning skills. It is critical to take into an account the provisions of the legislation that focus on the concept and purposes of education which clarify the matter on the formal side. Ultimately, the “blackout test” is suggested to discern the cases were using of neural networks in education is not possible.
The article discusses using of generative neural networks in education, especially in legal education, as an example, employing formal analysis in the context of the Russian legal system. Neural networks are considered as a kind of media and hence the issue of using neural networks by students is by nature a question of media education, its application, and its limits. The core question is whether it is possible to give students the opportunity to use generative neural networks when performing tasks like writing a diploma. Neural networks are considered as a kind of “new media” that must be assessed in the context of the media philosophy dichotomy between “tool” and “body”. The article reviews several scenarios of law students using neural networks and the conclusion is provided that not in all cases it is inadmissible. However, in the cases that concern the core competences that relate to understanding law as a phenomenon of information and communication, it is inadmissible. Such core competences imply command of natural language and writing reasoning skills. It is critical to take into an account the provisions of the legislation that focus on the concept and purposes of education which clarify the matter on the formal side. Ultimately, the “blackout test” is suggested to discern the cases were using of neural networks in education is not possible.
Number of views: 56 Download in PDF
Western Cinema on the Pages of the Soviet Screen Magazine (1969–1985): Reviews of Western Films
Media Education (Mediaobrazovanie). 2024. 20(1): 40-95.
Number of views: 54 Download in PDF
6. Garima Gunawat, Vaishali KapoorMedia Education (Mediaobrazovanie). 2024. 20(1): 40-95.
Abstract:
Based on content analysis (in the context of the historical, socio-cultural and political situation, etc.) of texts published during the “stagnant” period of the Soviet Screen magazine (1969–1985), the authors came to the following conclusions. Of the wide range of Hollywood and British films, Soviet film distribution in the period we analyzed included mainly films with an acute social message, critically showing Western realities. Therefore, it is not at all surprising that these films received maximum support in the Soviet Screen; articles by Soviet film critics emphasized the “progressive anti-bourgeois significance” of these films. It is very significant that, even when reviewing American films, which seemed to be completely far from politics, the reviewers of Soviet Screen demonstrated ideological approaches. Of course, among the reviews of American and British films in Soviet Screen, there also appeared texts that were devoid of a direct appeal to politics. “Apoliticalism” was especially evident in reviews devoted to film adaptations of classical works, which often took place in the 19th century and earlier. Frankly entertaining Hollywood and British films were released into Soviet distribution in the 1970s and the first half of the 1980s quite rarely. And here, Soviet Screen reviewers often sought to distance themselves from edifying political and ideological assessments, concentrating on a professional analysis of the artistic quality of this or that entertaining film. In Italian and French cinema, the Soviet Screen consistently gave preference to political films that “expose capitalist reality.” Of course, Soviet Screen, as before, could not ignore the works of Federico Fellini, Luchino Visconti, Michelangelo Antonioni, Francois Truffaut and other outstanding masters of cinema. But here, too, the magazine’s reviewers assessed their work mainly within the framework of Marxist ideological principles, on the basis of which even the films of such recognized masters as Federico Fellini were criticized. The sharp rejection of Soviet Screen reviewers was often caused by entertainment films with the participation of Jean-Paul Belmondo, which were reproached for promoting “supermanhood” and violence. The Soviet Screen's reviews of famous French and Italian comedies were more benevolent, but overall rather skeptical. Of course, the range of Western films, for one reason or another, did not reach the Soviet mass audience, was much wider than film distribution. And year after year, the editors of the magazine selected examples for criticism of bourgeois society and imperialism: films of an anti-communist and anti-Soviet orientation, as well as films “glorifying the American military” and “whitewashing the Nazis.” The openly entertaining part of Western film production has traditionally been viewed by the magazine mainly in a sharply negative light. Soviet Screen did not ignore the topic of film sex, popular in the West in the 1970s. Of course, articles were published about films of this kind, condemning the “decomposition of the morals of bourgeois society.” In articles in Soviet Screen about international film festivals and the current repertoire of Western national cinemas and weeks of foreign cinema in the USSR, there was also a clear division of Western cinema into “progressive” and “bourgeois”.
Based on content analysis (in the context of the historical, socio-cultural and political situation, etc.) of texts published during the “stagnant” period of the Soviet Screen magazine (1969–1985), the authors came to the following conclusions. Of the wide range of Hollywood and British films, Soviet film distribution in the period we analyzed included mainly films with an acute social message, critically showing Western realities. Therefore, it is not at all surprising that these films received maximum support in the Soviet Screen; articles by Soviet film critics emphasized the “progressive anti-bourgeois significance” of these films. It is very significant that, even when reviewing American films, which seemed to be completely far from politics, the reviewers of Soviet Screen demonstrated ideological approaches. Of course, among the reviews of American and British films in Soviet Screen, there also appeared texts that were devoid of a direct appeal to politics. “Apoliticalism” was especially evident in reviews devoted to film adaptations of classical works, which often took place in the 19th century and earlier. Frankly entertaining Hollywood and British films were released into Soviet distribution in the 1970s and the first half of the 1980s quite rarely. And here, Soviet Screen reviewers often sought to distance themselves from edifying political and ideological assessments, concentrating on a professional analysis of the artistic quality of this or that entertaining film. In Italian and French cinema, the Soviet Screen consistently gave preference to political films that “expose capitalist reality.” Of course, Soviet Screen, as before, could not ignore the works of Federico Fellini, Luchino Visconti, Michelangelo Antonioni, Francois Truffaut and other outstanding masters of cinema. But here, too, the magazine’s reviewers assessed their work mainly within the framework of Marxist ideological principles, on the basis of which even the films of such recognized masters as Federico Fellini were criticized. The sharp rejection of Soviet Screen reviewers was often caused by entertainment films with the participation of Jean-Paul Belmondo, which were reproached for promoting “supermanhood” and violence. The Soviet Screen's reviews of famous French and Italian comedies were more benevolent, but overall rather skeptical. Of course, the range of Western films, for one reason or another, did not reach the Soviet mass audience, was much wider than film distribution. And year after year, the editors of the magazine selected examples for criticism of bourgeois society and imperialism: films of an anti-communist and anti-Soviet orientation, as well as films “glorifying the American military” and “whitewashing the Nazis.” The openly entertaining part of Western film production has traditionally been viewed by the magazine mainly in a sharply negative light. Soviet Screen did not ignore the topic of film sex, popular in the West in the 1970s. Of course, articles were published about films of this kind, condemning the “decomposition of the morals of bourgeois society.” In articles in Soviet Screen about international film festivals and the current repertoire of Western national cinemas and weeks of foreign cinema in the USSR, there was also a clear division of Western cinema into “progressive” and “bourgeois”.
Number of views: 54 Download in PDF
Seeing Social Media As a Catalyst for Women Empowerment: An Analytical Study
Media Education (Mediaobrazovanie). 2024. 20(1): 96-112.
Number of views: 55 Download in PDF
7. Adamkolo Mohammed Ibrahim, Hajara Umar Sanda, Abubakar Tijjani IbrahimMedia Education (Mediaobrazovanie). 2024. 20(1): 96-112.
Abstract:
Advancements in technology, along with increased internet and smartphone availability, have resulted in a substantial global increase in social media usage. Social media functions as a communication network. Following the COVID-19 pandemic, the importance of social media has increased. Women can now engage in conversations, debates, and discussions on a wide range of topics on different social media platforms. This study seeks to understand women's empowerment through social media. This study examines the impact of social media on women's lives and its potential to empower them. The researcher employed a quantitative research approach. The study involves empirical research conducted via an online survey. This study collected primary data from 100 women living in Jaipur, Rajasthan. Google Forms included a Likert scale with closed-ended questions. The data has been analysed using SPSS in the study. The study concludes that social media empowers women through chances for empowerment, awareness-raising, and connecting with others. It promotes women to exchange experiences, accomplishments, and resources and enhances audience engagement through the use of hashtags. As internet usage rises, women are becoming more informed about their rights and gaining access to novel opportunities. Social media disrupts social gender conventions and advocates for a fair and just world.
Advancements in technology, along with increased internet and smartphone availability, have resulted in a substantial global increase in social media usage. Social media functions as a communication network. Following the COVID-19 pandemic, the importance of social media has increased. Women can now engage in conversations, debates, and discussions on a wide range of topics on different social media platforms. This study seeks to understand women's empowerment through social media. This study examines the impact of social media on women's lives and its potential to empower them. The researcher employed a quantitative research approach. The study involves empirical research conducted via an online survey. This study collected primary data from 100 women living in Jaipur, Rajasthan. Google Forms included a Likert scale with closed-ended questions. The data has been analysed using SPSS in the study. The study concludes that social media empowers women through chances for empowerment, awareness-raising, and connecting with others. It promotes women to exchange experiences, accomplishments, and resources and enhances audience engagement through the use of hashtags. As internet usage rises, women are becoming more informed about their rights and gaining access to novel opportunities. Social media disrupts social gender conventions and advocates for a fair and just world.
Number of views: 55 Download in PDF
Exploring the Trends and Development of News Genres and Fiction Formats: A Rhetorical Genre Theory Perspective
Media Education (Mediaobrazovanie). 2024. 20(1): 113-127.
Number of views: 54 Download in PDF
8. Li Jianmo, Hamedi M. Adnan, Fadli AbdullahMedia Education (Mediaobrazovanie). 2024. 20(1): 113-127.
Abstract:
The paper aims to contribute to the advancement of the theoretical and conceptual development of the field of media and literary studies, as well as to address the gaps, limitations or controversies in the existing literature. The paper also explores how news genre and fiction format affect the level and quality of interaction between the writers and readers of news stories, as well as the impact and influence of news stories on the Nigerian society. The paper uses a qualitative content analysis to analyse the news articles and fiction books that are selected for this study, according to the criteria of news genres, fiction formats and interaction. The paper finds that the hybrid fiction format is the most consistent and popular among the news genres, as it combines and blends elements from different fiction formats. The paper also finds that the investigative news genre is the most engaging and appealing among the news genres, as it provides in-depth, original and exposé reports of hidden or controversial matters. The paper argues that news stories and journalism genres are not neutral or objective, but rather social and rhetorical constructs that shape and are shaped by the communicative practices and purposes of discourse communities. The paper concludes that news stories and journalism genres are dynamic and evolving, as they respond to the changing social, political and technological contexts. The paper also discusses the implications, limitations and contributions of the research for the field of genre and media studies.
The paper aims to contribute to the advancement of the theoretical and conceptual development of the field of media and literary studies, as well as to address the gaps, limitations or controversies in the existing literature. The paper also explores how news genre and fiction format affect the level and quality of interaction between the writers and readers of news stories, as well as the impact and influence of news stories on the Nigerian society. The paper uses a qualitative content analysis to analyse the news articles and fiction books that are selected for this study, according to the criteria of news genres, fiction formats and interaction. The paper finds that the hybrid fiction format is the most consistent and popular among the news genres, as it combines and blends elements from different fiction formats. The paper also finds that the investigative news genre is the most engaging and appealing among the news genres, as it provides in-depth, original and exposé reports of hidden or controversial matters. The paper argues that news stories and journalism genres are not neutral or objective, but rather social and rhetorical constructs that shape and are shaped by the communicative practices and purposes of discourse communities. The paper concludes that news stories and journalism genres are dynamic and evolving, as they respond to the changing social, political and technological contexts. The paper also discusses the implications, limitations and contributions of the research for the field of genre and media studies.
Number of views: 54 Download in PDF
Social Media Visual Reporting in COVID-19: Characteristics, Communication Strategies, and Impacts
Media Education (Mediaobrazovanie). 2024. 20(1): 128-134.
Number of views: 58 Download in PDF
9. Irina Levina, Liubov Ukolova, Svetlana NizamutdinovaMedia Education (Mediaobrazovanie). 2024. 20(1): 128-134.
Abstract:
In 2020, the world witnessed the coronavirus outbreak, a significant public health crisis threatening human well-being and garnered global attention. The Credibility of media sources and the accessibility of information became pivotal not only in terms of conceptual understanding but also for safeguarding public health. A triad of stakeholders comprising scientists, medical professionals, journalists, and ordinary citizens, all occupying distinct roles, formed a multifaceted and interactive landscape for health information dissemination. The role of the media was instrumental in simplifying complex aspects of the pandemic for the general public, fostering a better comprehension of the situation, and promoting a rational response while discouraging panic. This study analyses selected social media coverage of the COVID-19 pandemic and delves into information visualization strategies and distinctive attributes.
In 2020, the world witnessed the coronavirus outbreak, a significant public health crisis threatening human well-being and garnered global attention. The Credibility of media sources and the accessibility of information became pivotal not only in terms of conceptual understanding but also for safeguarding public health. A triad of stakeholders comprising scientists, medical professionals, journalists, and ordinary citizens, all occupying distinct roles, formed a multifaceted and interactive landscape for health information dissemination. The role of the media was instrumental in simplifying complex aspects of the pandemic for the general public, fostering a better comprehension of the situation, and promoting a rational response while discouraging panic. This study analyses selected social media coverage of the COVID-19 pandemic and delves into information visualization strategies and distinctive attributes.
Number of views: 58 Download in PDF
Understanding Music in the Digital Media Era
Media Education (Mediaobrazovanie). 2024. 20(1): 135-143.
Number of views: 59 Download in PDF
10. Marina Ponomareva, Yulia AndreevaMedia Education (Mediaobrazovanie). 2024. 20(1): 135-143.
Abstract:
Digital systems change attitude to music as the sound dimension of cultural life, which can be transformed into a commodity. Despite the fact, that people increasingly interact with each other via digital media, attributes of music underlying the ability for communicational interaction, are often ignored. Even though even before music digital reproduction methods emerged, music was subject to assimilation in the exchange economic acts, now digital world has permanently altered ways of interaction with music as now it is based on datification of virtual actions and digital shades of random preferences. Music is simultaneously interactive and presentational and in the participatory mode, including its collective, non specific interactive creation in real time, it possesses significant individual and social implications. Music as part of real life is not really presented in the virtual reality and its potential social costsare still to be comprehended and evaluated. Everyday communicational interactions among people face to face are filled with musical models between interlocutors as they share features with music itself, but these constituents are absent in digital systems, designed to perform communicative functions. The article introduced the idea that digital technologies encompasses only a limited and specific cultural understanding of music, whichat least distorts or even suppresses its abilities, which distinguishes it as flexible and quite functional environment for social interaction.
Digital systems change attitude to music as the sound dimension of cultural life, which can be transformed into a commodity. Despite the fact, that people increasingly interact with each other via digital media, attributes of music underlying the ability for communicational interaction, are often ignored. Even though even before music digital reproduction methods emerged, music was subject to assimilation in the exchange economic acts, now digital world has permanently altered ways of interaction with music as now it is based on datification of virtual actions and digital shades of random preferences. Music is simultaneously interactive and presentational and in the participatory mode, including its collective, non specific interactive creation in real time, it possesses significant individual and social implications. Music as part of real life is not really presented in the virtual reality and its potential social costsare still to be comprehended and evaluated. Everyday communicational interactions among people face to face are filled with musical models between interlocutors as they share features with music itself, but these constituents are absent in digital systems, designed to perform communicative functions. The article introduced the idea that digital technologies encompasses only a limited and specific cultural understanding of music, whichat least distorts or even suppresses its abilities, which distinguishes it as flexible and quite functional environment for social interaction.
Number of views: 59 Download in PDF
Media Culture in Promoting Photo Services Companies in Social Media
Media Education (Mediaobrazovanie). 2024. 20(1): 144-150.
Number of views: 58 Download in PDF
11. Smita, Amit Sharma, Amitabh Srivastava, Avneesh KumarMedia Education (Mediaobrazovanie). 2024. 20(1): 144-150.
Abstract:
The article examines the essence of media culture, the degree of its impact on public life and corporate activities in the market of photography services, describes the features of media culture and the activities of young people in social media. Furthermore, it focuses on the principles of media culture and its main trends within the information-oriented society. The results of the study present the main mistakes that photo services businesses make in promoting, as well as ways to avoid these mistakes, and offer recommendations on key social media platforms for companies that provide photography services. Based on theoretical knowledge about the essence of media culture and the specifics of social media promotion, the essential goal of media culture is to build an identifiable brand and create positive emotions in current and potential customers. The presence of media culture can be traced in almost all spheres of human activity. It has a significant impact on human consciousness through the use of information technology in sociocultural processes. The modern information system of society in the context of media culture necessitates taking into account accumulated experience, as well as analysis of the theoretical and practical aspects of human activity, which is why social media are of particular importance.
The article examines the essence of media culture, the degree of its impact on public life and corporate activities in the market of photography services, describes the features of media culture and the activities of young people in social media. Furthermore, it focuses on the principles of media culture and its main trends within the information-oriented society. The results of the study present the main mistakes that photo services businesses make in promoting, as well as ways to avoid these mistakes, and offer recommendations on key social media platforms for companies that provide photography services. Based on theoretical knowledge about the essence of media culture and the specifics of social media promotion, the essential goal of media culture is to build an identifiable brand and create positive emotions in current and potential customers. The presence of media culture can be traced in almost all spheres of human activity. It has a significant impact on human consciousness through the use of information technology in sociocultural processes. The modern information system of society in the context of media culture necessitates taking into account accumulated experience, as well as analysis of the theoretical and practical aspects of human activity, which is why social media are of particular importance.
Number of views: 58 Download in PDF
Exploring Mutated Depictions of Rapes and Justice Distrust in Contemporary Indian Cinema
Media Education (Mediaobrazovanie). 2024. 20(1): 151-163.
Number of views: 68 Download in PDF
12. Irina Volkova, Jin Han, Leila Algavi, Natalia LazutovaMedia Education (Mediaobrazovanie). 2024. 20(1): 151-163.
Abstract:
Media consumption includes a lot of movies. Film and culture interact in complex ways. Although art is meant to challenge established structures, mainstream Bollywood's profit-driven objective sometimes requires it to fulfil specific promises to a wide audience, minimizing disruption of traditional conceptions. A recent Indian film offers promise, though not much. They dare to raise social taboos to challenge normative beliefs. Sameer Sanjay Vidwans’ Satyaprem Ki Katha and Behzad Khambata's A Thursday offer a fresh take on the topics of date rape and the failures of the system in addressing the pleas of survivors, highlighting concerns of neglect and conspiracy. This study analysed films about rape and related issues and compared them to real-life data. The study also involves an examination of how society attributes rape instances and the experiences of survivors. It asserts that the Bollywood business has just started undertaking initiatives to create a platform for discussing taboo issues that have previously been devoid of free discussion. The observation suggests that contemporary films focusing on taboo issues are grabbing larger audiences and thus achieving commercial success, in contrast to their predecessors. This also signifies a shift in contemporary culture and attitude towards rapes and related occurrences.
Media consumption includes a lot of movies. Film and culture interact in complex ways. Although art is meant to challenge established structures, mainstream Bollywood's profit-driven objective sometimes requires it to fulfil specific promises to a wide audience, minimizing disruption of traditional conceptions. A recent Indian film offers promise, though not much. They dare to raise social taboos to challenge normative beliefs. Sameer Sanjay Vidwans’ Satyaprem Ki Katha and Behzad Khambata's A Thursday offer a fresh take on the topics of date rape and the failures of the system in addressing the pleas of survivors, highlighting concerns of neglect and conspiracy. This study analysed films about rape and related issues and compared them to real-life data. The study also involves an examination of how society attributes rape instances and the experiences of survivors. It asserts that the Bollywood business has just started undertaking initiatives to create a platform for discussing taboo issues that have previously been devoid of free discussion. The observation suggests that contemporary films focusing on taboo issues are grabbing larger audiences and thus achieving commercial success, in contrast to their predecessors. This also signifies a shift in contemporary culture and attitude towards rapes and related occurrences.
Number of views: 68 Download in PDF
The Impact of Cultural Factors on Chinese Teenagers’ Self-presentation in Douyin's Videos
Media Education (Mediaobrazovanie). 2024. 20(1): 164-171.
Number of views: 56 Download in PDF
13. Media Education (Mediaobrazovanie). 2024. 20(1): 164-171.
Abstract:
Modern mobile technologies that allow the quick creation of short videos provide users with ample opportunities to present their information in public space. Teenagers have become the most active users of new forms of creativity, so their self-presentations on video platforms deserve attention. This study uses content analysis to examine the features of Chinese adolescents' selfpresentation on Douyin, the Chinese TikTok counterpart, and the cultural factors that determine these features. We discovered that teenagers' self-presentation is characterized, firstly, by the creation of a virtual identity based on the real one, secondly, by freedom in the choice of role behavior, and thirdly, by the idealization of their image and various means of its formation. In addition to the impact of social, commercial, and network values, we also found the influence of traditional Chinese culture. Cultural stereotypes formed by upbringing are reflected in the forms of self-presentation (from external style to way of thinking) by the modern younger generation on social networks. We noted the role of celebrity culture in the daily lives of teenagers. In the future, studying the role of Chinese adolescents in the social information system, especially at the stage of changes in their self-perception and self-presentation, seems relevant.
Modern mobile technologies that allow the quick creation of short videos provide users with ample opportunities to present their information in public space. Teenagers have become the most active users of new forms of creativity, so their self-presentations on video platforms deserve attention. This study uses content analysis to examine the features of Chinese adolescents' selfpresentation on Douyin, the Chinese TikTok counterpart, and the cultural factors that determine these features. We discovered that teenagers' self-presentation is characterized, firstly, by the creation of a virtual identity based on the real one, secondly, by freedom in the choice of role behavior, and thirdly, by the idealization of their image and various means of its formation. In addition to the impact of social, commercial, and network values, we also found the influence of traditional Chinese culture. Cultural stereotypes formed by upbringing are reflected in the forms of self-presentation (from external style to way of thinking) by the modern younger generation on social networks. We noted the role of celebrity culture in the daily lives of teenagers. In the future, studying the role of Chinese adolescents in the social information system, especially at the stage of changes in their self-perception and self-presentation, seems relevant.
Number of views: 56 Download in PDF