4 December 22, 2023
1. Ludmila Brusenskaya, Ella Kulikova, Victor Barabash
Media as a Reflection of the Buzzword Functional Dynamics
Media Education (Mediaobrazovanie). 2023. 19(4): 513-520.
Number of views: 101 Download in PDF
2. Olga GorbatkovaMedia Education (Mediaobrazovanie). 2023. 19(4): 513-520.
Abstract:
Despite the popularity and frequency of the use it is impossible to make clear and unambiguous definitions to linguistic fashion and a buzzword. The criteria of the buzzword have not been established with sufficient arguments, the reasons for the drift of some words into the category of buzzwords, and others to the loss of this status are not fully understood. Based on the material of modern media discourse the article, to a certain extent, fills in these lacunae and attempts to trace the functional dynamics of words that can be attributed to the fashionable language units of the Russian language of the XXI century. Changes related to the fashion category in many areas of communication, in functional styles and speech genres have been noted. Borrowings (mainly anglicisms) and substandard (jargon and vernacular) are among the sources of buzzwords. There are few cases of transformation of rearchaic elements into buzzwords. The functional dynamics of buzzwords is due to both linguistic and extralinguistic factors. The modern language material presented by media is studied in the article using a descriptive method with elements of linguoculturological and linguopragmatic analysis. A sociolinguistic technique revealing the conditionality of linguistic fashion by social parameters was also used.
Despite the popularity and frequency of the use it is impossible to make clear and unambiguous definitions to linguistic fashion and a buzzword. The criteria of the buzzword have not been established with sufficient arguments, the reasons for the drift of some words into the category of buzzwords, and others to the loss of this status are not fully understood. Based on the material of modern media discourse the article, to a certain extent, fills in these lacunae and attempts to trace the functional dynamics of words that can be attributed to the fashionable language units of the Russian language of the XXI century. Changes related to the fashion category in many areas of communication, in functional styles and speech genres have been noted. Borrowings (mainly anglicisms) and substandard (jargon and vernacular) are among the sources of buzzwords. There are few cases of transformation of rearchaic elements into buzzwords. The functional dynamics of buzzwords is due to both linguistic and extralinguistic factors. The modern language material presented by media is studied in the article using a descriptive method with elements of linguoculturological and linguopragmatic analysis. A sociolinguistic technique revealing the conditionality of linguistic fashion by social parameters was also used.
Number of views: 101 Download in PDF
Theoretical Articles of the Film Expert V.E. Baskakov (1921–1999) in Cinema Art Journal
Media Education (Mediaobrazovanie). 2023. 19(4): 521-530.
Number of views: 80 Download in PDF
3. Li Jianmo, Hamedi M. Adnan, Fadli AbdullahMedia Education (Mediaobrazovanie). 2023. 19(4): 521-530.
Abstract:
The appeal to the Russian film studies heritage is conditioned by the need to find solutions in the construct of actual contemporary problems, which today have the status of open problems. In this correlation, our research interest is aimed at appealing to scientific heritage of one of the famous Soviet and Russian film expert V.E. Baskakov (1921–1999) in configuration of his theoretical publications on the pages of Cinema Art journal. The purpose of our study is to carry out a holistic retrospective analysis of V.E. Baskakov’s film studies views presented in his theoretical works in Cinema Art journal (1975–1999). Research material: texts of V.E. Baskakov’s theoretical film studies publications in Cinema Art journal. Research methods: content analysis, comparative-historical analysis, textual, hermeneutical method of understanding and interpretation of the text, theoretical methods: analysis, synthesis, induction, deduction. The basic conceptual foundation of V.E. Baskakov’s research was a multifaceted analysis of the problems of methodological knowledge in Russian film studies. The theoretical works of the film expert outlined the following topics: the state and development of Western cinematography, the specifics of its study in the context of ideological and political, as well as social dogmas of the Soviet period; the problems of Soviet cinematography, the genre uniqueness of expressive means; the importance of studying the history of world cinematography in the focus of creation of a film work; the analysis of filmmakers’ creativity works; the relationships during the film production with the history and national culture; the development of Soviet and foreign cinematography theories influencing the cinema artists. As a result of the content-analytical discourse of V.E. Baskakov’s film studies positions presented in his theoretical articles in Cinema Art journal, several conclusions can be drawn: - in his theoretical articles, V.E. Baskakov paid special attention to the study of the main approaches and methods of film studies analysis, trying to trace their modification in the context of political, social, and cultural construct; - V.E. Baskakov’s theoretical approaches focused more on analyzing the problems of cinematographic methodology, genre specificity, and expressive means within the study of film phenomena; - the content of some V.E. Baskakov’s articles traces the problems associated with the study of the most important phenomena in the history and theory of foreign film studies; - the works of this film expert have clear tendency to reflect the ideology of the ruling Communist Party and orientation towards the study of the interrelations and influence of political and socio-cultural transformations on the development of cinematography; - V.E. Baskakov’s theoretical works are characterized by the ideological analysis of historical events and trends that shaped the Soviet cinematography in different time periods and reflection of foreign cinematography.
The appeal to the Russian film studies heritage is conditioned by the need to find solutions in the construct of actual contemporary problems, which today have the status of open problems. In this correlation, our research interest is aimed at appealing to scientific heritage of one of the famous Soviet and Russian film expert V.E. Baskakov (1921–1999) in configuration of his theoretical publications on the pages of Cinema Art journal. The purpose of our study is to carry out a holistic retrospective analysis of V.E. Baskakov’s film studies views presented in his theoretical works in Cinema Art journal (1975–1999). Research material: texts of V.E. Baskakov’s theoretical film studies publications in Cinema Art journal. Research methods: content analysis, comparative-historical analysis, textual, hermeneutical method of understanding and interpretation of the text, theoretical methods: analysis, synthesis, induction, deduction. The basic conceptual foundation of V.E. Baskakov’s research was a multifaceted analysis of the problems of methodological knowledge in Russian film studies. The theoretical works of the film expert outlined the following topics: the state and development of Western cinematography, the specifics of its study in the context of ideological and political, as well as social dogmas of the Soviet period; the problems of Soviet cinematography, the genre uniqueness of expressive means; the importance of studying the history of world cinematography in the focus of creation of a film work; the analysis of filmmakers’ creativity works; the relationships during the film production with the history and national culture; the development of Soviet and foreign cinematography theories influencing the cinema artists. As a result of the content-analytical discourse of V.E. Baskakov’s film studies positions presented in his theoretical articles in Cinema Art journal, several conclusions can be drawn: - in his theoretical articles, V.E. Baskakov paid special attention to the study of the main approaches and methods of film studies analysis, trying to trace their modification in the context of political, social, and cultural construct; - V.E. Baskakov’s theoretical approaches focused more on analyzing the problems of cinematographic methodology, genre specificity, and expressive means within the study of film phenomena; - the content of some V.E. Baskakov’s articles traces the problems associated with the study of the most important phenomena in the history and theory of foreign film studies; - the works of this film expert have clear tendency to reflect the ideology of the ruling Communist Party and orientation towards the study of the interrelations and influence of political and socio-cultural transformations on the development of cinematography; - V.E. Baskakov’s theoretical works are characterized by the ideological analysis of historical events and trends that shaped the Soviet cinematography in different time periods and reflection of foreign cinematography.
Number of views: 80 Download in PDF
Exploring the Relationship Between Social Media Use and Health Information-seeking Behaviour During COVID-19 Among Chinese Students
Media Education (Mediaobrazovanie). 2023. 19(4): 531-538.
Number of views: 84 Download in PDF
4. Tatyana Kaminskaya, Oksana ErokhinaMedia Education (Mediaobrazovanie). 2023. 19(4): 531-538.
Abstract:
This study uses semi-structured interviews to gain insight into Chinese university students’ perceptions of media exposure, social media perceptions and media trust during the Covid-19 pandemic. While most past studies have focused on quantitative research, this study attempts to analyse it from a qualitative perspective. The study found that during the covid-19 epidemic, Chinese university students mainly relied on social media and official government news media. The complementary nature of the media channels could meet their primary cognitive information needs, Social media bridges the gap between interpersonal and group communication on a virtual level, but this still does not fill the gap in the comprehensiveness of health-related knowledge. Meantime there were also problems with information overload and information anxiety. This study used the technology acceptance model (TAM) model for social media health information seeking. Chinese university students mainly focus on the reliability of information and social support; they also evaluate the authenticity of the news in relation to the source and content of the information. Chinese university students have a high degree of professionalism and dependability on news media practitioners. The majority of respondents were not satisfied with the existence of online health information access platforms.
This study uses semi-structured interviews to gain insight into Chinese university students’ perceptions of media exposure, social media perceptions and media trust during the Covid-19 pandemic. While most past studies have focused on quantitative research, this study attempts to analyse it from a qualitative perspective. The study found that during the covid-19 epidemic, Chinese university students mainly relied on social media and official government news media. The complementary nature of the media channels could meet their primary cognitive information needs, Social media bridges the gap between interpersonal and group communication on a virtual level, but this still does not fill the gap in the comprehensiveness of health-related knowledge. Meantime there were also problems with information overload and information anxiety. This study used the technology acceptance model (TAM) model for social media health information seeking. Chinese university students mainly focus on the reliability of information and social support; they also evaluate the authenticity of the news in relation to the source and content of the information. Chinese university students have a high degree of professionalism and dependability on news media practitioners. The majority of respondents were not satisfied with the existence of online health information access platforms.
Number of views: 84 Download in PDF
Expert Media Content in the Media and Educational Practices
Media Education (Mediaobrazovanie). 2023. 19(4): 539-548.
Number of views: 84 Download in PDF
5. Elena Lomteva, Alexey DemidovMedia Education (Mediaobrazovanie). 2023. 19(4): 539-548.
Abstract:
Expert media content in conditions of instability is becoming more in demand. An important factor stimulating the active interaction of journalists and experts was a significant decrease in the level of public confidence in the media on the background of information overload. The relevance of this article is due to the widespread practice of the media to attract experts, and its research task is to describe the options for obtaining and using expert media content and based on the criterion of its use to propose a typology of modern media projects. Expert media content is socially significant content in demand by target audience of a media resource, having an educational orientation, received by the media from specialists. The need for socio-political media to receive expert comments in the shortest possible time while maintaining high quality content actualizes the use of specialized digital platforms. Mass media are characterized by the difference in the place of expert content related to their specifics. Information-centric media use expert commentary as an addition to journalistic content to reflect the current socio-political agenda. The expert-centric ones build the entire media project on expert content – these are educational projects, resources of useful tips, media of professional communities.
Expert media content in conditions of instability is becoming more in demand. An important factor stimulating the active interaction of journalists and experts was a significant decrease in the level of public confidence in the media on the background of information overload. The relevance of this article is due to the widespread practice of the media to attract experts, and its research task is to describe the options for obtaining and using expert media content and based on the criterion of its use to propose a typology of modern media projects. Expert media content is socially significant content in demand by target audience of a media resource, having an educational orientation, received by the media from specialists. The need for socio-political media to receive expert comments in the shortest possible time while maintaining high quality content actualizes the use of specialized digital platforms. Mass media are characterized by the difference in the place of expert content related to their specifics. Information-centric media use expert commentary as an addition to journalistic content to reflect the current socio-political agenda. The expert-centric ones build the entire media project on expert content – these are educational projects, resources of useful tips, media of professional communities.
Number of views: 84 Download in PDF
Features of Preparation of Students of the Secondary Vocational Education System in the Direction of Screen Arts
Media Education (Mediaobrazovanie). 2023. 19(4): 549-560.
Number of views: 76 Download in PDF
6. Roman Salny, Anastasiya KatrichMedia Education (Mediaobrazovanie). 2023. 19(4): 549-560.
Abstract:
Creative industries today is a fast–growing branch of the economy that covers a wide range of areas, from design and media to art, music and computer games, capturing animation and the film industry as a whole. In the conditions of digitalization and globalization, this area is becoming more and more popular and promising. In Russia, creative industries have now become one of the priority areas of economic development, the engine of the leisure and entertainment industry, but also a means of preserving and developing the spirituality and morality of the population. In 2022, the volume of the creative industries market in Russia amounted to 6.9 trillion rubles, which is about 3.5 % of the country's GDP. According to experts, by 2025 this figure will grow to 9.2 trillion rubles. In this regard, the system of secondary vocational education and training (VET) faces the task of training qualified personnel for creative industries. The relevance of this topic is determined by the demand for personnel in the field of screen arts with secondary vocational education, especially in the conditions of withdrawal from the Russian market of foreign film studios, whose share in 2021 was about 75 % of the total rental in Russia. The authors of the article come to the conclusion that currently the system of career guidance is poorly focused on college applicants in the areas of training 55.02.00 Screen arts. For a sufficiently large proportion of graduates of the vocational education system, obtaining a specialty in the field of creative industries is an intermediate link for admission to a higher educational institution. The conducted sociological survey showed that this category of young people has not formed an idea about their professional prospects when the main motive for employment is migration to Moscow and St. Petersburg. According to respondents, career support services of educational organizations of vocational education and training provide all possible assistance in finding employment, but this, according to students, is not enough. It can be concluded that without a comprehensive solution to the problem, starting from career guidance at school or even in kindergarten and ending with the involvement of employers in the educational process within the framework of the creation of colleges of creative industries, this issue will be quite difficult to solve.The article was written on the basis of the RANEPA and the MSIC state assignment research programme.
Creative industries today is a fast–growing branch of the economy that covers a wide range of areas, from design and media to art, music and computer games, capturing animation and the film industry as a whole. In the conditions of digitalization and globalization, this area is becoming more and more popular and promising. In Russia, creative industries have now become one of the priority areas of economic development, the engine of the leisure and entertainment industry, but also a means of preserving and developing the spirituality and morality of the population. In 2022, the volume of the creative industries market in Russia amounted to 6.9 trillion rubles, which is about 3.5 % of the country's GDP. According to experts, by 2025 this figure will grow to 9.2 trillion rubles. In this regard, the system of secondary vocational education and training (VET) faces the task of training qualified personnel for creative industries. The relevance of this topic is determined by the demand for personnel in the field of screen arts with secondary vocational education, especially in the conditions of withdrawal from the Russian market of foreign film studios, whose share in 2021 was about 75 % of the total rental in Russia. The authors of the article come to the conclusion that currently the system of career guidance is poorly focused on college applicants in the areas of training 55.02.00 Screen arts. For a sufficiently large proportion of graduates of the vocational education system, obtaining a specialty in the field of creative industries is an intermediate link for admission to a higher educational institution. The conducted sociological survey showed that this category of young people has not formed an idea about their professional prospects when the main motive for employment is migration to Moscow and St. Petersburg. According to respondents, career support services of educational organizations of vocational education and training provide all possible assistance in finding employment, but this, according to students, is not enough. It can be concluded that without a comprehensive solution to the problem, starting from career guidance at school or even in kindergarten and ending with the involvement of employers in the educational process within the framework of the creation of colleges of creative industries, this issue will be quite difficult to solve.The article was written on the basis of the RANEPA and the MSIC state assignment research programme.
Number of views: 76 Download in PDF
The Model of Cultural Identity Represented in the Soviet Cinematography of the 1920s
Media Education (Mediaobrazovanie). 2023. 19(4): 561-573.
Number of views: 76 Download in PDF
7. Frans Sayogie, Hamida Hanana Zakiya, Khairunnisa, Putri NabillahMedia Education (Mediaobrazovanie). 2023. 19(4): 561-573.
Abstract:
The article reflects the results of comparative hermeneutical analysis of Soviet feature films of the 1920s, including the study of cultural and historical contexts in order to consider their possible influence on the author's views, reflected in the specifics of the depiction of characters and reality, in the choice of plot motifs and other structural components of the film. Based on the results of the analysis, we describe and systematize film images, types of film characters and plot motifs that reflect the prevailing "points of view" about cultural values and traditions and characterize stereotypical models of social interaction between characters in accordance with the five types of cinematic discourse (interpersonal, artistic and aesthetic, religious and ideological, historical and cultural, mythological), which constitute the content of the structural and functional model of cultural identity developed by us. The analysis of the representation of the model of cultural identity in the Soviet art cinema of the 1920s has shown that, having lost the specific features of the national worldview that constitute the core of cultural self-consciousness, the Soviet international identity retained the characteristic features of the Russian mentality, transformed into proletarian virtues.
The article reflects the results of comparative hermeneutical analysis of Soviet feature films of the 1920s, including the study of cultural and historical contexts in order to consider their possible influence on the author's views, reflected in the specifics of the depiction of characters and reality, in the choice of plot motifs and other structural components of the film. Based on the results of the analysis, we describe and systematize film images, types of film characters and plot motifs that reflect the prevailing "points of view" about cultural values and traditions and characterize stereotypical models of social interaction between characters in accordance with the five types of cinematic discourse (interpersonal, artistic and aesthetic, religious and ideological, historical and cultural, mythological), which constitute the content of the structural and functional model of cultural identity developed by us. The analysis of the representation of the model of cultural identity in the Soviet art cinema of the 1920s has shown that, having lost the specific features of the national worldview that constitute the core of cultural self-consciousness, the Soviet international identity retained the characteristic features of the Russian mentality, transformed into proletarian virtues.
Number of views: 76 Download in PDF
Image Repair Strategies in Apology Videos by YouTube Creators
Media Education (Mediaobrazovanie). 2023. 19(4): 574-580.
Number of views: 76 Download in PDF
8. Nimisha Yadav, Shrutimita MehtaMedia Education (Mediaobrazovanie). 2023. 19(4): 574-580.
Abstract:
This study explored the image repair strategies used in apology videos by YouTube creators. This research used the Cooperative Principle Theory by Paul Grice. All the data are collected from several English videos on YouTube that represent apology-related subjects. The method used in this research is thematic analysis to examine discursive patterns in the data. The results found the data was collected using three different sorts of maxims: maxims of quantity, relevance, and manner. This research focused on the problem of content producers who become embroiled in a dispute and are forced to release an apology video. The purpose is not only to apologize to the wronged side but also to repair the bad image or impression and regain the trust of their viewers and supporters. The correlation between this case and cooperative principles is that the maxim sets the quality of a substantial context to deliver a proper impression and image to the media. When it comes to the entertainment industry, a genuine and perfect apology is hardly found. However, an apology doesn't have to be perfect but proper, reasonable, and acceptable. This study concluded that each maxim delivered in communication has a significant impact as strategies for repairing an image.
This study explored the image repair strategies used in apology videos by YouTube creators. This research used the Cooperative Principle Theory by Paul Grice. All the data are collected from several English videos on YouTube that represent apology-related subjects. The method used in this research is thematic analysis to examine discursive patterns in the data. The results found the data was collected using three different sorts of maxims: maxims of quantity, relevance, and manner. This research focused on the problem of content producers who become embroiled in a dispute and are forced to release an apology video. The purpose is not only to apologize to the wronged side but also to repair the bad image or impression and regain the trust of their viewers and supporters. The correlation between this case and cooperative principles is that the maxim sets the quality of a substantial context to deliver a proper impression and image to the media. When it comes to the entertainment industry, a genuine and perfect apology is hardly found. However, an apology doesn't have to be perfect but proper, reasonable, and acceptable. This study concluded that each maxim delivered in communication has a significant impact as strategies for repairing an image.
Number of views: 76 Download in PDF
Cityscapes and Social Issues: A Critical Examination of Cities in Documentary Film
Media Education (Mediaobrazovanie). 2023. 19(4): 581-588.
Number of views: 76 Download in PDF
9. Murjanatu Hamisu Yelwa, Adamkolo Mohammed Ibrahim, Abdulmuminu Malam KoloMedia Education (Mediaobrazovanie). 2023. 19(4): 581-588.
Abstract:
Documentaries are a medium for capturing the reality of people by constructing their everyday life. They are narratives told using sound and moving pictures that highlight the world's wonder, complexity, and contradictions. These moving photographs visually express the life of people, the hardships and the events revolving around them. Non-fiction films dramatise factual information to the readers instead of presenting creatively, and are compelling, informative and appreciated as they represent the events without moulding them. Documentaries attempt to enlighten, educate, and raise awareness by utilising interviews, archive material, reenactments, and narration. They also present a non-fictional perspective that frequently challenges and broadens viewers' perception of the world. The documentaries epitomise the social, cultural and economic facets by portraying the lives of people living in different parts of the world. The present paper studies how cities are represented through documentaries and analyses non-fiction films as a platform for encapsulating the authenticity of the select cities. The analysis includes documentaries Calcutta (1969) by Louis Malle, Bombay Our City by Anand Patwardhan and Dilli by Rintu Thomas and Sushmit Ghosh. The study attempts to understand the economic disparity, social problems and other struggles in the lives of people living in cities through documentaries made on Indian metropolitan cities.
Documentaries are a medium for capturing the reality of people by constructing their everyday life. They are narratives told using sound and moving pictures that highlight the world's wonder, complexity, and contradictions. These moving photographs visually express the life of people, the hardships and the events revolving around them. Non-fiction films dramatise factual information to the readers instead of presenting creatively, and are compelling, informative and appreciated as they represent the events without moulding them. Documentaries attempt to enlighten, educate, and raise awareness by utilising interviews, archive material, reenactments, and narration. They also present a non-fictional perspective that frequently challenges and broadens viewers' perception of the world. The documentaries epitomise the social, cultural and economic facets by portraying the lives of people living in different parts of the world. The present paper studies how cities are represented through documentaries and analyses non-fiction films as a platform for encapsulating the authenticity of the select cities. The analysis includes documentaries Calcutta (1969) by Louis Malle, Bombay Our City by Anand Patwardhan and Dilli by Rintu Thomas and Sushmit Ghosh. The study attempts to understand the economic disparity, social problems and other struggles in the lives of people living in cities through documentaries made on Indian metropolitan cities.
Number of views: 76 Download in PDF
Voices of Resilience: Women, Media and the Revitalisation of Cultural Heritage in Yobe and Borno States, Nigeria
Media Education (Mediaobrazovanie). 2023. 19(4): 589-599.
Number of views: 73 Download in PDF
10. Media Education (Mediaobrazovanie). 2023. 19(4): 589-599.
Abstract:
This paper critically examines the multifaceted roles of women and media in the preservation of cultural heritage and the advancement of socioeconomic prospects in the Lake Chad region of Yobe and Borno States. Focusing on historical sites, artefacts and monuments, the study delves into the historical context, the evolving role of women, the impact of media and the implications for sustainable development. By analysing the intricate interplay between gender dynamics, media platforms and cultural promotion, this paper aims to offer insights that can guide policy and action for positive transformation in the region. This review draws from a wide array of scholarly articles, case studies, reports and official documents related to women’s engagement in cultural preservation and media activities within the Lake Chad region. Qualitative data sources include interviews, surveys and focus group discussions with women involved in media initiatives, cultural preservation and socioeconomic development. A comprehensive search was conducted in databases such as Google Scholar, JSTOR and academic journals, using keywords like ‘women,’ ‘media,’ ‘cultural preservation,’ ‘socioeconomic development’ and ‘Lake Chad region.’ Relevant sources were selected based on their relevance to the study’s objectives. The data collected from these sources were analysed thematically to identify patterns, trends and key insights. The findings of this review underscore the importance of recognising women’s contributions in cultural preservation and media engagement. By leveraging their agency and harnessing media platforms, the Lake Chad region can not only protect its heritage but also foster sustainable development and inclusive growth. The insights presented in this paper have implications for policy, practice and future research endeavours aimed at promoting cultural identity, gender equity and socioeconomic advancement.
This paper critically examines the multifaceted roles of women and media in the preservation of cultural heritage and the advancement of socioeconomic prospects in the Lake Chad region of Yobe and Borno States. Focusing on historical sites, artefacts and monuments, the study delves into the historical context, the evolving role of women, the impact of media and the implications for sustainable development. By analysing the intricate interplay between gender dynamics, media platforms and cultural promotion, this paper aims to offer insights that can guide policy and action for positive transformation in the region. This review draws from a wide array of scholarly articles, case studies, reports and official documents related to women’s engagement in cultural preservation and media activities within the Lake Chad region. Qualitative data sources include interviews, surveys and focus group discussions with women involved in media initiatives, cultural preservation and socioeconomic development. A comprehensive search was conducted in databases such as Google Scholar, JSTOR and academic journals, using keywords like ‘women,’ ‘media,’ ‘cultural preservation,’ ‘socioeconomic development’ and ‘Lake Chad region.’ Relevant sources were selected based on their relevance to the study’s objectives. The data collected from these sources were analysed thematically to identify patterns, trends and key insights. The findings of this review underscore the importance of recognising women’s contributions in cultural preservation and media engagement. By leveraging their agency and harnessing media platforms, the Lake Chad region can not only protect its heritage but also foster sustainable development and inclusive growth. The insights presented in this paper have implications for policy, practice and future research endeavours aimed at promoting cultural identity, gender equity and socioeconomic advancement.
Number of views: 73 Download in PDF