Media Education (Mediaobrazovanie) – international scientific journal

E-ISSN 1994-4195.

Publication frequency – issued 4 times a year.
Issued from 2005.

2 June 18, 2020

1. Lyubov Alekseeva
Low Level of Student Information Literacy and Ways to Overcome It

Media Education (Mediaobrazovanie), 2020, 60(2): 198-210.
DOI: 10.13187/me.2020.2.198CrossRef

Information literacy is the most important factor ensuring personal success in the modern information society. This study presents the data on the level of the information literacy among first-year students and the ways to develop it via student research activity. The author analyzes the approaches to the definition of information literacy and highlights its components. Today, one needs to be sure that future teachers have mastered certain information literacy means to be able to organize the students’ learning process in an effective manner and guide their educational and research activities. The author identifies the parameters for measuring the level of information literacy among students. The results of the survey of the first-year students allowed the author to identify the level of their information literacy. The study points to the weaknesses of developing students’ information literacy at Nizhnevartovsk State University (KhMAO-Yugra, Russia). The author focuses on the arrangement of student research and concludes that the ability to do research is directly related to information literacy, since research activities cultivate student information skills.

Number of views: 511      Download in PDF

2. Alok Kumar Jha, Rachana Gangwar
Construct (Suggestive) Models for Media Education in India: A Connecting Threads of Media Academia and Media Industry

Media Education (Mediaobrazovanie), 2020, 60(2): 211-221.
DOI: 10.13187/me.2020.2.211CrossRef

Media education in India facing the isolation from the media industry as well as stagnation of critical thinking and pedagogical development. On the one hand, there is a gap between media academia and media industry while on the other hand, media education in India has been expanded in numerical form, but not as qualitative, pedagogical. Also, non-uniform of curriculum that is not fulfilling the industry’s demands. All the universities viz. public and private universities or institutions have failed to reshape of uniform curricula Hence, media educators in India faced the poor infrastructure, poor course of contents, lack of rigorous contents of theory, practices, critical thinking, pedagogical development as well. In India, the lack of connecting threads of media academia and media industry and that is the one of the major issues and challenges of media education. In this study, the researchers have tried to construct (suggestive) models for media education that connecting threads between media academia and media industry in India. Through these models media academia and media industry can be interconnected and it gives answers to the questions that how to bridge the gap between media academia and media industry. This study is based on the existing researchers’ opinions, models and theories. To achieve the goal authors, use literature review, theoretical analysis and synthesis as well as followed abductive research approach (it is a form of logical inferences which starts with an observation and predict to construct models or theory) to understand the existing expert’s opinions towards media education. This study is based on normative theory that utilizes the review strategy for knowing and portraying what exists Hence, on the basis of this study, authors have constructed models that will be helpful to uplift media education.

Number of views: 500      Download in PDF

3. Irina Chelysheva, Galina Mikhaleva
Content Analysis of University Students’ Interethnic Tolerance Reflected in Russian and English-language Media Education of the 21st Century

Media Education (Mediaobrazovanie), 2020, 60(2): 222-237.
DOI: 10.13187/me.2020.2.222CrossRef

The article analyses the major development trends of interethnic tolerance in Russia and in English-speaking countries in the 21st century. The authors analyse the main official documents on the issues under study, present a review of some works written by Russian and foreign researchers regarding interethnic tolerance. During this period, education in English-speaking countries as well as in Russia is characterized by increased attention of their governments and the general public to reforms and continuous modernization. At the same time, emphasis is laid on critical understanding of the established traditions in education and reforming of education; problem areas of education are also discussed, in particular, the urgent issues of promoting interethnic tolerance and social justice. Consequently, at the present stage, the challenge of fostering interethnic tolerance among young people has received new development vectors and acquired an interdisciplinary nature as it includes historical, philosophical, psychological, pedagogical, sociological, cultural and other aspects. The integration which is taking place in the contemporary information society, modernization of education systems and transition to digital education determine the search for new approaches and ways to the challenge of promoting intercultural dialogue, cooperation, spiritual and moral education of the younger generation. In this context media education approaches developed in Russia and English-speaking countries may provide effective solutions to promoting social equality and civil responsibility and combatting intolerance. This is especially important in modern conditions and is one of present-day priority objectives of higher education.

Number of views: 516      Download in PDF

4. Alexander Fedorov, Anastasia Levitskaya
Pseudo-Chomsky or Media Manipulation in the Scientific Area

Media Education (Mediaobrazovanie), 2020, 60(2): 238-245.
DOI: 10.13187/me.2020.2.238CrossRef

Having analyzed a number of published research papers, the authors of the article come to conclusion that manipulations in the scientific world can, inter alia, manifest themselves in the following forms: - substitution of the authorship, that is, replacement of the surname of a little-known author with the surname of a scientific celebrity (manipulation technique "appeal to an authority") subsequently distributing the now false scientific text on the Internet. This manipulative technique, in the absence of an authenticity check obligatory in such cases, causes a whole loop of citations and references in scientific journals of different countries, since scholars who cite the fake are mistakenly convinced that they are dealing with a genuine article from a respected author; the purpose of this manipulation is not to derive direct benefits for the manipulator, but a kind of scientific trolling: to prove to the academic audience that by falsely attributing the name of an author authoritative in the scientific world to someone else's mediocre text, it is possible to make other scientists take this fake for genuine scientific work; - the use of scientific works written in a foreign language (without correct references and citations) in their publications (manipulative technique of direct plagiarism) for gain purpose of appropriating another person's piece of writing, passing it off as their own. The present study has revealed an urgent need both for researchers and for academic journals' editors – to carefully verify quoted sources that may be false. Representatives of the scientific world, traditionally considered to be the most informed community, must not become victims of manipulative influences.

Number of views: 522      Download in PDF

5. Olha V. Harmatiy
TV News Coverage of Election-related Public Opinion Data: Media Literacy is Necessary for Their Consuming

Media Education (Mediaobrazovanie), 2020, 60(2): 246-254.
DOI: 10.13187/me.2020.2.246CrossRef

The paper explores the media reportage of polling issues on the example of television network news coverage over the 2019 presidential and parliament elections in Ukraine. The importance of television news programs for viewers’ understanding the public situation is emphasized. The author analyzes theoretical, methodological, and legal approaches to the media use of opinion polls. The study examines the peculiarities of TV presenting essential poll information which provides viewers with the ability to independently evaluate the poll’s validity and reliability. The findings reveal that the TV channels sometimes have avoided disclosing such information or presented it selectively and incompletely. Incorrect poll-based covering confuses the audience, interfering people to distinguish the real dimensions of public opinion from their imitation. The research also investigates different aspects of these occurrences, and it is focused on the analyzing of existing problems in the sphere of news reporting opinion data and searching efforts and opportunities to avoiding it. The article gives some recommendations to TV channels on poll coverage, as well as viewers for verifying factual data of newscast. Indeed, the enhancement of media education and media literacy will help eradicate the incorrect poll coverage and support the public demand for high-qualitypoll-based media content.

Number of views: 677      Download in PDF

6. Ilya Hazanov
Soviet Feature Films about Children in the War and It’s Use in the Training of Future Teachers

Media Education (Mediaobrazovanie), 2020, 60(2): 255-263.
DOI: 10.13187/me.2020.2.255CrossRef

The article gives the theoretical justification of a professionally oriented approach to the analysis of the film and its application in the educational process. The main category of professionally-oriented approach is the pedagogical analysis of the film, which is understood as a set of targeted intellectual actions to identify and substantiate the socio-psychological, historical, moral and ethical problems of the film, educational situations, factors that create conditions for the development of personal qualities of children and youth, their worldview and behavior patterns. The pedagogical essence of Soviet cinema as a means of personality formation is disclosed. It is noted that the Soviet feature film about children in the war reveals the features of the socio-psychological and ideological conditions for the development of the child’s personality, shows the circumstances that contribute to the unity of young citizens with the adult world and increase the effectiveness of education. The main thematic lines of Soviet films about children in the war are highlighted. The results of the study of the potential of Soviet feature films about children in the war as a means of moral and civic education and the ideas of future teachers about the conditions and ways of using these films in educational work are analyzed. The specific elements of methodological support for preparing students for the use of Soviet films about children in the war in the educational process are described.

Number of views: 456      Download in PDF

7. Tatyana L. Kaminskaya, Oksana V. Erokhina
“Yandex.zen”: Platform as a Tool for Media Education

Media Education (Mediaobrazovanie), 2020, 60(2): 264-271.
DOI: 10.13187/me.2020.2.264CrossRef

The article analyzes the experience of using the Yandex platform Zen or Yandex.Zen in professional media education. This researchis based on a practice-oriented approach to training media professionals. The authors of the article suggest linking the idea of practice-oriented education with the process of implementing a full-cycle media project by each student. The research includes all the stages of media project from creating their own channels to monetizing them. This model was created and successfully implemented as part of the training of journalists and specialists in advertising and PR in two universities and it’s considered as an integral process of preparing media specialists for the market realities of digital communication. The article shows why the platform Yandex.Zen is a suitable tool for training specialists in contrast to groups and personal accounts in social media. The use of this tool in media education has shown both the positive aspects of project learning and the fact that the project model of learning is not suitable for all students. It includes the stages of implementation of the model during two semesters from choosing of thematic areas for students' own channels and the organization of the educational process to receiving feedback from students in the form of a survey and self-reflection in coursework. The author of the article offers his own experience as a possible scenario for professional media education to colleagues from other universities.

Number of views: 442      Download in PDF

8. Alexander Kazakov
Structural and Content Features of Russian Research on Media Literacy

Media Education (Mediaobrazovanie), 2020, 60(2): 272-289.
DOI: 10.13187/me.2020.2.272CrossRef

Empirical basis of this research includes 103 papers published from 2015 through 2019 in such established scholarly journals as Media Education, Political Linguistics, Political Studies, Herald of Moscow University. Series 10: Journalism, Media Scope, Political Expertise, and Media Linguistics. Articles sampled were then conveniently divided into two groups: a so-called “media literacy” group consists of 45 papers explicitly dedicated to various aspects of media education and related topics; “indirect” group is comprised of 58 articles dealing with the issues that are not directly connected to media education or media literacy but touch on adjacent notions and processes. Special attention is paid to the following features: – specifics of the articles’ authors corps (including their scholarly background, academic degree holders rate, and places of residence); – content blocks, keywords, and scholarly classifiers of the articles; – geographical focus and key age objects of the articles; – structural elements and types of the articles; – the most popular research methods and definitions of media literacy used by the authors; – the most often quoted papers and authors. Two centers of media education research (i.e. Taganrog and Moscow) are distinguished. The most challenging and potentially high in demand aspects of media literacy scholarships are outlined.

Number of views: 431      Download in PDF

9. Galina Melnik, Konstantin Pantserev
Digitalization of the Communication Environment as an Incentive for Innovation in Media Education

Media Education (Mediaobrazovanie), 2020, 60(2): 290-297.
DOI: 10.13187/me.2020.2.290CrossRef

The article discusses research approaches to media developing in the digital era. It also studies the causes of reorganization of the global information space and the change in the content and presentation of information in network media. On the one hand, the paper reveals the contradictions of the functioning of mass media in the digital environment as well as the shortcomings and hazards posed by the content of uncontrolled media. On the other hand, the advantages and opportunities for the development of the media industry are also noted. Modern information and telecommunication technologies have led to unprecedented globalization of journalistic activity, as well as major change in the information staff training. The article discusses: 1) the impact of quality conversions of the media, influenced by global competition, on the formation of qualifications of media professionals; 2) the influence of the modified concepts of information production on media specialist training system; 3) a change in competencies that contribute to optimization of the relationship “subject of information – consumer”. Media education is developing in accordance with the media industry. Thus, universities are restructuring their work with students in order to teach them how to work in the digital environment. Universities are also searching for resources to update journalism academic programs in accordance with current journalism tendencies. The issue of a multi-skilled or versatile journalist remains debatable. Finally authors come to the conclusion that in contemporary labor market, there is a demand in various specialists, whose profession is to collect and interpret information.

Number of views: 492      Download in PDF

10. Olga Petrova, Irina Belyakova
Digital Storytelling VKontakte as a Device for Media Competence Development of Modern Schoolchildren

Media Education (Mediaobrazovanie), 2020, 60(2): 298-308.
DOI: 10.13187/me.2020.2.298CrossRef

The article addresses the issue of media competence development in teenagers through digital storytelling using a social networking service. It highlights the importance of finding solutions to change passive media behavior of young Internet users. The study of research papers on the active user’s position sheds light on the mechanisms stimulating media creativity. The conclusion is drawn that such mechanisms correlate with those of professional journalistic work. The article studies modern tendencies in media journalism, particulars of multimedia storytelling and creative resources of multimedia formats. The social networking site VKontakte is considered as a suitable platform for creating media projects. A new methodological guidance on the technology of creating a multimedia article in VKontakte is presented. The article describes major stages and gives methodological recommendations for the project called “A Hero of our Time”. The results of testing the media education technology are commented on. The analysis of questionnaires and multimedia articles helps evaluate changes in the media competence of schoolchildren and outline a number of difficulties. Working with images and ideas and using the technique of multimedia storytelling is believed to develop practice-operational and creativity competences and to influence the idea of media sharing on social networks.

Number of views: 451      Download in PDF

11. Umar Raza, Mohsin Hassan Khan, Shema Bukhari
Trump and Muslims During US Presidential Elections 2016: A Sentiment Analysis of Muslim Community on Twitter

Media Education (Mediaobrazovanie), 2020, 60(2): 309-322.
DOI: 10.13187/me.2020.2.309CrossRef

The events after 9/11 have changed the conditions, especially for Muslims living in the US. They have been victimized and stereotyped as negative individuals to the extent of being liars and bigots. These semantic and religious sentiments and prejudice have been pervasive at all levels, ranging from public to private, political, and media platforms. These strong sentiments have penetrated the political campaigns in the US, thus creating Islamophobia. Traditionally, the presidential election Campaigns focus on the diversity and address every group and member of the society. The same practice was anticipated in 2016 Electoral Campaigns, but Donald Trump chose a different path. He focused more on anti–minority rhetoric with a particular focus on Muslims. Since the Muslim expats are the second–largest expat community after Jews, in the US, Trump’s speeches were considered a direct insult. As a result, the Muslim community reacted vehemently towards such antics. The current study focuses on Muslim sentiments towards Trump’s hate speeches. The medium explored is Twitter, where Muslims vent out their sentiments. In addition to the private accounts, the twitter accounts of Muslim representative organizations have been used. The research on the tweets has done through quantitative content analysis. The results reflect the substantial use of words against Trump’s speech and his intended policies. The dominant emotions reflected in the tweets were anger, fear, and sadness. Some measures are also suggested after the research for conflict resolution of the effects of such speeches.

Number of views: 477      Download in PDF

12. Lyudmila Seliverstova, Lyudmila Buzinova, Anastasia Levitskaya
Sketches for the Speech Portrait of a Media Critic: Kirill Razlogov

Media Education (Mediaobrazovanie), 2020, 60(2): 323-332.
DOI: 10.13187/me.2020.2.323CrossRef

The article attempts to analyze the linguistic identity and describe fragments of the speech portrait of the eminent Russian media critic Kirill Razlogov. A comprehensive linguo-pragmatic analysis of speech means – carriers of pragmatic meaning, united by one type of discourse – media critical discourse, allows, through the interpretation of its individual elements (pragmatic meanings and meanings, updated by the author of the texts, K.E. Razlogov) to reveal their individually and conventionally conditioned features of positioning in relation to the objects and subjects they represent (including the recipients of the text), to analyze the main dominants of the critic's evaluation of various fragments of reality, to diagnose his individual personality qualities. The proposed hierarchical model of the language personality is regarded in a multi-stage approach to its study – from a concept to the language, from the language to speech (discourse), from speech to national pragmatics, and national communication. In this sense, the category of “the media critic's linguistic personality” is considered as a universal intercultural concept with a nuclear and peripheral zone. The nuclear characteristics include common signs of the speech activity of the media critic: high professionalism, linguistic culture, dedication to the profession, straightforwardness, openness, courage. At the peripheral level, there are characteristics of a linguistic personality, within the signs of media communication are manifested: emotiveness and expressiveness. At the level of verbalization of positive and negative emotions, the following emotionally expressive dominants are distinguished: the prevalence of a critical attitude to reality, the relative incontinence of discourse manifestations of emotion, external indifference of behavior, dependence on contextual background, openness/straightforwardness. Speech behavior of K.E. Razlogov is distinguished by persistence and perseverance, prudence, constancy, tact, a tendency to underestimate the level of awareness and interest of the reader.

Number of views: 459      Download in PDF

13. Olga Verbitskaya
Suggestive Impact of Linguocultural Phenomena in Media Communication

Media Education (Mediaobrazovanie), 2020, 60(2): 333-344.
DOI: 10.13187/me.2020.2.333CrossRef

This article considers the level of development of contemporary mass communication means and the specificity of their all-round impact on a person. Media culture influences society values, different social groups’ way of thinking. However, in the conditions of mass introducing of informative and computer technologies, not only positive but also negative methods of mass communication impact both on a separate individual and on the society on the whole are being extended. Media culture is a unique social institution of information age, and such landmark fragment of American conceptosphere as linguocultural type (LCT) “the Hollywood Star” is media culture product and is analyzed in this work from conceptual, figurative and evaluative aspects. The specific trait of this linguocultural concept consists in its involvement into historical and cultural context, the ability to associate with verbal, symbolic and event-trigger phenomena known to all members of linguistic and cultural community. The work reveals verbal and semiotic characteristics of LCT under review, analyses its ethnocentric essence. Close attention is paid to psychological, linguistic and discursive aspects of suggestion of audiovisual means of mass media, to their communicative role. On the basis of linguocultural signs their suggestive impact on mass consciousness is shown in the process of media communication. The conclusion is drawn that subjective senses of the media culture products are actualized at the level of intellectual, evaluative and ideological text’s implications.

Number of views: 495      Download in PDF

14. Sergey Vorontsov, Andrey Goloborodko, Alexander Ponedelkov, Olga Kravets
Mass Media in the System of Countering the Ideology of Terrorism in the Global Dimension

Media Education (Mediaobrazovanie), 2020, 60(2): 345-357.
DOI: 10.13187/me.2020.2.345CrossRef

The article presents the authors’ point of view concerning the issues of values and the role of the media in anti-terrorist propaganda; on the basis of expert assessments it explores the nature of propaganda activities of terrorist organizations in order to identify effective measures of the system counteracting terrorism threats, assesses the danger of the ideology of terrorism to society, considers measures to counter terrorist propaganda. In connection with the need to improve the effectiveness of countering the spread of terrorist ideology in the media space, the authors formulated some proposals for organizing the fight against the ideology of terrorism. In the course of the study, the authors formulate the following conclusions: countering the ideology of terrorism is a basic component of Russia's national security system. Today, not only the Russian Federation, but the world community as a whole, is facing a new challenge to global security – the need to protect modern means of communication from their rapid transformation into propaganda weapons of fundamentalist terrorist groups. Media content is one of the most dangerous aspects of modern terrorism. The media is the most efficient and effective way to influence the mass understanding of terrorism. In this regard, the key goal of all subjects of informative counteraction to terrorism is to create a system that provides coverage of acts of the terrorist nature only from unfavorable positions. In the field of counter-terrorism, the results of media activities can have both a positive effect that helps society and government agencies in the fight against this threat, and, on the contrary, an extremely negative one. An important area of discrediting terrorist and extremist organizations in society is changing the way national security is ensured in the media sphere, first of all, preventing actions of a propaganda nature. Today, it is very important that the media become a powerful means of fighting terrorism and preventing it.

Number of views: 468      Download in PDF


15. Alexander Ivanov
“I Played a Major Role in the Destroyed Movie ‘Moment of Truth’ (‘In August of 1944’)”

Media Education (Mediaobrazovanie), 2020, 60(2): 358-363.
DOI: 10.13187/me.2020.2.358CrossRef

Alexander Ivanov's acting career was quite short – from 1974 to 1986. During this time, he played roles in two dozen films (Goal Choice, Pseudonym: Lukach, Close Distance, Life is Beautiful, Sashka, From the Life of Alexander Blok, Red Bells, The File of a Man in the Mercedes, etc.). But his main role in the film adaptation of the famous novel by Vladimir Bogomolov In August of 1944... (Moment of Truth), alas, has remained unknown to the audience... There are almost no memories of the details of the shooting process of this unfortunate destroyed film at the moment. The existing publications, as a rule, are reduced to describing the conflict between the film director V. Žalakevičius (1930–1996) and the writer V. Bogomolov (1926–2003). The performer of one of the three main roles in this film – Alexander Ivanov – agreed to give this exclusive interview.

Number of views: 443      Download in PDF

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